Stephanie Schafer Email & Phone Number

Boston, Ma

Developed campaign for new program, Holt McDougal Georgia MathServed as Design Lead on Virtual Sample website overhaul:- Redesigned site to reflect new Houghton Mifflin Harcourt brand- Reskinned and simplified UI to be more intuitive, compact, appealing and modern- Conceptualized and designed new functionality to enhance user experienceDesigned promotional sites for The Oregon Trail and Where in the World is Carmen Sandiego- Developed templates for each page type- Worked with vector game graphics to create a look and feel- Compiled a comprehensive style guide to be used by QA testersCreated a new look and feel for HMH Tennessee Math marketing materials

Worked on design team to revamp existing K-12 marketing site:- Developed wireframe proposals for each page and level of content- Determined functionality and usability at each level- Standardized content layout, developed new look and feelCollaborated with Senior Designer and Web Developers to overhaul outdated intranet:- Identified issues with user experience / content standards, enhanced look and feel- Developed comprehensive design with intuitive navigation- Designed and created content for employee help pageCreated designs for internal web applications, tools and other supplemental digital assetsDesigned custom ads and graphics using stock photography for current K-12 marketing site

Designed wireframes and templates for Math Expressions websiteCreated interactive flash presentations used for marketing and sales trainingDeveloped marketing automation strategies for business-to-business marketing campaigns

Ba, Art And Art History (Studio Art)

Activities and Societies: Phi Beta KappaGraduated magna cum laude Received Honors in Art and Art History Minored in Sociology

Education record