Associate Creative Director
Current• Lead all creative projects while creating the art direction for all visual elements used in e-commerce and in stores.• Photograph all in-house product photography for web, e-commerce, print, and social assets. • Lead social media strategy growing the brand’s awareness on Instagram with an effective 40% CAGR over two years by using in-house photography, UGC, influencer programs, and engagement on stories. • Manage a team of 2 designers and overlook all designs used for store merchandising across 20 stores in the US.• Project manage marketing initiatives from planning to execution. • Work with the e-commerce team to design and refine website design to stay on top of the marketing calendar while also making sure that everything looks and feels on brand. • Create and edit a design system that includes typography, color palettes, icons, a social design guide, and a target audience.