• Lead all creative projects while creating the art direction for all visual elements used in e-commerce and in stores.• Photograph all in-house product photography for web, e-commerce, print, and social assets. • Lead social media strategy growing the brand’s awareness on Instagram with an effective 40% CAGR over two years by using in-house photography, UGC, influencer programs, and engagement on stories. • Manage a team of 2 designers and overlook all designs used for store merchandising across 20 stores in the US.• Project manage marketing initiatives from planning to execution. • Work with the e-commerce team to design and refine website design to stay on top of the marketing calendar while also making sure that everything looks and feels on brand. • Create and edit a design system that includes typography, color palettes, icons, a social design guide, and a target audience.

Client: FinFlx • Redesign a mobile app in the fintech sector, tailored to meet the needs of foreign workers in the MENA region, focusing on improving user experience and elevating the capabilities related to workplace investment.• Collaborate with a group of four designers to accomplish the successful revamp of FinFlx's app, guaranteeing the smooth incorporation of interface elements and proficient conveyance of project progress to stakeholders.• Create precise wireframes as well as high-fidelity screens, carefully strategizing their incorporation into the upcoming app update.• Utilize a pre-existing design system and take the initiative in creating novel components to attain a unified and cohesive visual language across the application.Client: The Room MD• Collaborate with five creative team members to redesign, run usability testing, and prototyping for The Room MD - a B2C company that connects medical professionals to rentals.• Design the articles page and create the availability to share articles on social media.• Pleasing and intuitive creative features such as messages and review submissions.• Craft beautiful and straightforward UX/UI designs that embody The Room MD's brand and values by creating a style guide that reflects the brand identity and making components that reflect the possibilities of the user journey.• Annotate design decisions to communicate clearly for hand-off development.Client: Paxtier• Expand on the design as a team of five for a B2C website dedicated to staying at the forefront of algae, ocean, and climate technology news.• Create wireframes that expand on the user journey and capabilities of the website such as commenting on an article, sharing articles on social platforms, and learning more about the company.• Prioritize the education of the brand by creating pages for articles that demonstrate a clean and accessible UI.• Created a prototype for user testing to help highlight any design changes that had to be made.

• Manage and design all branded digital designs, creating the company's visual identity online and on social platforms.• Design ads, and promotional material for product and collection launches based on the marketing calendar.• Create packaging designs for 2 product lines, aligning aesthetics with market trends and customer preferences, resulting in a 25% increase in product sales. • Develop and refine brand identities for 2 beauty brands, resulting in a 20% increase in brand recognition and a 30% boost in customer engagement. • Collaborate with the marketing department to develop and refine brand identities, ensuring consistency across all touchpoints and platforms. • Collaborate across functions with marketing, product development, and sales teams to ensure cohesive and effective design strategies throughout product lifecycles. • Create branded event collateral that included print and digital banners, bounceback cards, and informational brochures for beauty expositions, social events, and pop-up stores using Illustrator and InDesign.

• Design web and mobile apps for health and human resource-focused companies to create easy-to-use tools where people can find information about their symptoms and treatments. • Collaborate with senior designers and cross-functional teams to conceptualize and design intuitive user interfaces for the company’s health-related media products, including websites and mobile apps. • Conduct user research to identify pain points and user needs, incorporating findings into design interactions to improve super experiences. • Contribute to the redesign of a mobile app, resulting in a 25% increase in user retention rates and a more cohesive brand presence. • Participate in brainstorming sessions, offering creative solutions and design insights to solve complex user experience challenges. • Create and lead focus groups for health app development that help plan and strategize for better future projects and user experiences using excellent communication and interpersonal skills to generate and collect data.