We’ve all been talking about corporate social media for more than 25 years.But now we’re in age of people. Human to human. People buy from people.It’s time to combine your corporate social media and marketing with that of your individuals.Yup, you heard me: It’s time for your executives to get active, particularly on LinkedIn.So how do you do it?Executives are: - Busy- Doing their jobs- Mentoring people- Managing stakeholders- Maybe not the greatest writersIf your executive needed a speech, you’d hire a ghostwriter, right?That’s all well and good if it’s a one-off.↳ Your corporate social media isn’t a one-off. It’s:✓ Planned✓ Integrated✓ Part of your overall marketing and comms strategySo your executive content needs to be part of that planning and strategy as well.At Crackerjack Marketing, we’ve been doing corporate social media for 14 years, for clients like HP, Avalara, Medtronic, Pernod Ricard, and Citizen Watch.And in the past few years, we’ve been trusted to be the social media arm of CEOs, Managing Directors, and VPs too.We take a strategic approach to personal brands.We work hard to align personal brand social with corporate social.We create content that works for the executive as well as the brand.Because your people are brands in their own right. So let's talk transformation. Your executives, and corporate brand, deserve the stage.Get in touch to learn more, my booking link is at the top of my profile.