Led and mentored a dynamic design team to create compelling visual experiences that elevated client brands and resonated with audiences. Collaborating closely with Creative and Event Directors, I ensured seamless alignment with creative goals while guiding the team from concept through execution across digital, social, print, and experiential platforms. I brought strategic insights and a deep understanding of industry trends to deliver innovative, high-impact campaigns. I prioritized both creativity and efficiency, managing multiple projects to consistently meet deadlines and exceed client expectations.- Directed creative strategy for prestigious automotive events, including Ferrari Challenge, Jaguar Land Rover, and Bugatti Grand Prix F1, establishing a high-impact visual presence.- Conceptualized and developed innovative designs that highlighted luxury vehicles and elevated brand prestige, creating memorable audience experiences.- Partnered with cross-functional teams to ensure flawless execution, consistently exceeding client expectations through meticulous planning and creative excellence.

Oversaw art direction & photography for Audi Collection’s Spring/Summer 2023 campaign, featured on retail, dealer, & consumer websites, along with social media platforms. Led transition from senior graphic designer to internal brand content photographer by delivering comprehensive coverage for prominent brands partnerships including 1 Hotels, Aspen Gay Ski Week, Design Miami & Major League Soccer. Reached substantial cost savings by internalizing videography tasks, tapping into photography skillset & executing major partnership collateral, maintaining 1.5M+ of savings YoY.- Achieved substantial sales boost of approximately $114k across 14 items by revamping creative strategy for custom gear-head themed products within Audi collection.- Generated 300k impressions in three days with 100% positive response rate by managing/conceptualizing with art directing ‘Led Balloon,’ project embraced by numerous departments throughout organization & global headquarters.- Conceived interactive creative concepts & premium offerings for 45th annual Aspen Gay Ski Week (AGSW).- Contributed to 2022 MLS Cup Championship by crafting commemorative vehicle wrap, driving content & storytelling to perform above partnership social benchmarks above 9% acquiring 4.1M media impressions.- Attained exceptional social performance exceeding benchmarks & reaching impressive 1.5M people by capturing & producing AGSW social content in partnership with experiential & social team.- Directed & curated nature-inspired photos for 1 Hotels’ sustainability partnership with Audi, while contributing to recognition on Condé Nast Traveler’s 2023 Hot List.- Surpassed over $12,000 in revenue on “R8 Final Lap” apparel through strategic planning & execution on the Audi collection site and DTC channels on the Audi IG shop, showcasing exceptional sales acumen & marketing prowess.

Provided guidance, mentorship & constructive feedback to junior members of design team to enhance skills & foster professional growth. Engaged in close collaboration with marketing, branding & other departments to align design strategies with broader company objectives & messaging.- Achieved over 1M organic views within 24 hours by featuring 2020 Audi RS 6 Avant as hero & grand announcement in culmination of ‘An Avant Story’, by building anticipation through art direction, apparel & set design.- Secured sold-out status within initial hour & surpassed $63,000 in sales by formulating & crafting ‘Audi Heritage’ shirts aimed at reigniting passion among dedicated enthusiasts.- Exceeded savings of over $5M over a four-year period by developing detailed business case for inaugural in-house ‘KreativWerk’ studio within marketing department through entrepreneurial vision.

Offered supplementary production support to minimize unnecessary expenses & maintain brand & creative asset consistency. Catalyzed cross-functional awareness & engagement throughout organization by crafting diverse array of compelling & innovative digital/print creative materials. Performed comprehensive analysis for executive management to highlight cost & benefit analysis of in-sourcing design projects.- Acquired faster execution & attained impressive departmental cost reduction of 85% by cross-training design team members, fostering collaboration, pinpointing project gaps.- Drove innovation as first highly efficient in-house design resource & earned designation as preferred choice for ad hoc projects over external vendors through action orientated results & streamlined processes.- Delivered projects of equal quality at reduced cost by identifying opportunities for internal design team rebuild.

Revised & realigned publishing standards, templates & design processes within Audi academy training department for better adherence with Audi brand’s corporate identity.- Created highly impactful training visuals, training presentations & product launch training materials by developing & executing new style guide.

-Embedded & synthesized relationships with the Audi Product team from my previous roles allowed me to represent Designory’s Product team on-site at Audi of America Headquarters as their liaison.-Consistently worked in tandem with Audi Product Manager to ensure accurate database of ever-changing imagery & product descriptions, for model brochures & other external marketing deliverables.

-Compiled technology manual for easy understanding while increasing efficiency of product expertise & demonstrations.-Developed “24 Hours of Le Mans” motorsports event viewing invitation for Audi colleagues.-Created Adobe Photoshop renderings of 2013 Audi TTS special “celebration” edition for production showcasing retired Imola Yellow & Nimbus Gray to celebrate the 500k Audi TT models sold since being debuted in 1998.-Coordinated & managed drive & workshop event for Audi A3 e-tron pilot drivers.

-Transformed outdated Microsoft Excel based Product Information Books into stunning modern documents inspired by the Audi brand’s Corporate Identity.-Flawlessly executed and constructed multi-view renderings of two limited edition Audi R8s for executive board meeting for approval of production, since no reference existed.