• Responsible for overseeing the catering sales and planning and execution for all room blocks, group meetings, social/corporate/non-profit events and hotel sponsored creative/culture activations• As a key member of hotel opening team, designed and implemented banquet and catering menus, pricing structures, catering selling strategies and planning and execution standards for hotel. • Responsible for creating, forecasting and reporting banquet and catering budget, participates in monthly P&L reviews.• Managed, hired and developed team of Senior Catering Sales Managers, Conference Services Managers, Group Rooms Coordinators and Event Assistants• Reported to Regional Director of Sales and their absence acted as property Director of Sales• Established key relationships with local and national DMCs, event planners, 3rd party housing bureaus, CVBs, Travel Agents and local businesses to introduce and promote new hotel concept in Austin.

• Responsible for managing all digital marketing strategies including, SEO, website maintenance and development, email marketing campaigns, social media strategy, online ad strategy and implementation, content marketing and affiliate marketing• Assist with general sales strategies and business development

• Direct the sales, events and catering for Green Pastures & Mattie’s Restaurant • Key lead for property opening team, developed event pricing and collateral, rental agreements, sales standards, catering menus, sales budgets, and event execution operating procedures• Respond to leads, conduct property tours and create contracts • Plan and manage catering for all events (approximately 500+ per year) for social and corporate business with event sizes ranging 20 to 300pp

• Direct the sales, event planning, catering and marketing for company and oversee a team of 22 employees, including property sales team, catering team and corporate marketing team• Responsibilities include creating sales strategies and incentive programs, encouraging growth and development of team members, ensuring clear company standards & policies are developed & implemented with accountability measures in place and provide property sales teams with quality sales leads in order to achieve goals. • Successfully executed the opening of 3 new units in Dallas, Atlanta & Houston with responsibilities including, market research to determine sales strategy, promotion in new market through developing media relations and facilitating press events, hiring and training of sales & planning teams.• Through innovative sales strategies and marketing efforts responsible for company growth from a $2.8M single unit company to a 4 unit company with yearly revenues of $15M with expansion plans for 3 additional units • Developed & executed company sales & catering SOPs & created a new sales & catering training manual for new and future property openings• Creates and maintains sales & marketing budgets for all units • Create, design and implement company marketing/PR strategies including new website design and maintenance, print and online advertising, website SEO, public relations to promote brand awareness, pitch press releases, social media campaigns, sales promotions, vendor/industry relations and networking events• Partner with local news outlets (KHOU’s “Great Day Houston” and Fox 5’s “Good Day Atlanta”) to promote a military wedding giveaway in which Ashton Gardens donated a full wedding. Procured donations for vendor services, promoted wedding giveaway through various social media outlets, press releases and participated in multiple TV appearances.

• Directed the sales & planning for Ashton Gardens flagship Houston property• Successfully achieved and exceeded sales budgets for new bookings and food & beverage revenue each year • Created innovative sales strategies in 2008 and successfully increased & sustained property revenue by 35%• Responsibilities included booking wedding, corporate and social events, manage the event coordinating team and ensure F&B sales are met and events are executed successfully and accountable for print and online advertising for property

• Responsible for planning managing & executing events & seminars for apparel & gift shows at the Dallas Market Center.• Successfully managed several notable area events including 2006 Dallas Fashion Awards, 18th Annual ARTS Awards, Dallas' 1st Annual Dining by Design, Trend Fashion Shows, Grand Opening Parties & Cocktail Receptions• Accountable for booking & negotiating contracts with speakers, arranging travel, seminar content, & A/V production for all educational & keynote seminars. • Allocated and administered all events & displays within the departmental budget of $1 million dollars.• Ensured that all events were accurately marketed through direct mail collateral, company website, email blasts, industry specific magazine publications and all onsite signage, banners & displays.

• Successfully executed and planned over 1200 events while surpassing our sales budget of $1.2 Million by 20%.• Involved with promoting and marketing for the special events department as well as all in store walk in business.

• Designed newsletter for flight attendants on 5 major US airlines outlining LSG Sky Chefs’ innovative Buy on Board program.• Performed direct market research to determine Buy on Board acceptance & identify market trends