Experienced Digital Marketing Manager proficient in planning and executing digital marketing strategy including email marketing, social media, content writing, SEO/SEM, and external advertising campaigns. Proficient in Marketing Cloud, Wordpress, Zoominfo, Hootsuite, Google Analytics, SEMRush, Asana, and Salesforce.Create and execute targeted email campaigns that nurture leads and align with Go-To-Market strategies. Set up automated journeys for trade show leads and emerging industries, using segmentation and personalization to drive engagement. Optimize email platforms by implementing enhanced functionality and research new tools to improve future campaign performance.Conduct keyword analyses to refine targeting and improve lead generation for paid search efforts. Write compelling ad copy and headlines for Google and Microsoft Ads to boost engagement and conversions. Analyze campaign performance to optimize ad spend and improve ROI. Continuously expand my expertise in paid search strategies through advanced learning and certifications.Plan, write, and publish informative blog posts to educate and engage professionals, using SEO and keyword analysis to increase traffic and conversions. Repurpose long-form blogs into downloadable White Papers to extend content lifespan and drive lead generation. Re-designed user-friendly blog templates with effective CTAs to enhance UX and lead capture.Strategize and create engaging posts for social media to increase brand visibility and audience interaction. Deliver quarterly performance reports to the Senior Leadership Team, using data to guide improvements and align with overall marketing goals.

In January 2015, ISA acquired Automation.com.

Organized and hardworking business professional with extensive knowledge in a digital publishing and marketing environment. Proficient in designing, creating, and executing marketing campaigns for a digital media publication, while simultaneously managing and executing client purchased digital advertising programs. Able to manage and prioritize a heavy work load independently with excellent critical thinking skills, an initiative-taker, and ability to learn new things quickly. Manage and execute all client purchased digital advertising programs in a timely and proficient manor. Key tasks include designing email messages, project lead for monthy ebook series and webinars, creating and executing digital newsletters, setting up digital ads on website, and creating website landing pages and lead forms. Perform within strict media deadlines, extremely detailed orientated and organized, and able to prioritize and manage a heavy work load.After the departure of the Marketing Manager in 2014, I also took on the lead marketing role of designing, creating, and executing marketing campaigns for the Automation.com and InTech brands. Lead and collaborate with a marketing team to develop and implement marketing strategies, including writing and designing email marketing campaigns, paid social media campaigns, building web pages, and enhance website UX. Research marketing trends, competitor analysis, new product development, and pricing strategies. Analyzes marketing campaigns to optimize performance. Attend industry trade shows to grow subscriber base and increase brand awareness. Solely created and designed a 16 page media kit sales document in 2014 utilizing Adobe Creative Suite. Heavily involved in website redesign projects in 2012-2013 and 2019-2021, from planning and design concepts to building web pages, marketing automation and SEO. Launch of social media pages for the Automation.com brand. Part of the team that created a new digital magazine called PULSE.

Supported Account Managers in selling digital advertising for the Automation.com brand. Provided support throughout the sales cycle, from lead gathering and insertion order creation to compiling and sending performance reports to clients to help ensure performance success. Excelled at both maintaining positive client relationships and providing customer services to advertising clients, as well as to website and subscriber audience.

Automationtechies is a recruiting and staffing company that focuses on industrial automation related positions. As an assistant recruiter, my role involved finding, screening, and preparing candidates for client's job openings. Key responsibilities included writing appealing job descriptions, online research and networking, conducting phone interviews, and database maintenance.