Stephanie Sherry

Stephanie Sherry Email and Phone Number

Vice President, Corporate Communications @ Olympus Corporation of the Americas
Allentown, PA, US
Stephanie Sherry's Location
Allentown, Pennsylvania, United States, United States
Stephanie Sherry's Contact Details
About Stephanie Sherry

An accomplished and trusted marketing and communications executive with 25 years of experience across esteemed global and regional brands, particularly within the MedTech and high-profile consumer sectors. I am dedicated to driving strategic communications initiatives that consistently elevate brand visibility and deliver outstanding results through leadership of high-performance teams.My passion for orchestrating and delivering successful communications initiatives that resonate with target audiences and drive both brand awareness and revenue growth is fueled by a relentless focus on cross functional collaboration coupled with a deep understanding of market dynamics and consumer behavior. My expertise is diverse and includes brand repositioning efforts, product launches, change communication, crisis management, and reputation enhancement. Additionally, I have successfully navigated complex regulatory landscapes while implementing strategies that yield significant impact. My leadership style is built on the foundation of trust, transparency, and teamwork. I excel in building high-performing teams and fostering a culture of innovation and accountability. As well, I am passionate about mentoring emerging talent, empowering individuals to reach their full potential and contribute to the collective success of the organization. As a member of Olympus' Executive DEI Council and an executive sponsor to multiple Employee Resource Groups (ERGs), I am committed to fostering an inclusive and diverse culture that empowers all team members to thrive.Within Olympus, I am actively engaged in several leadership committees and have fostered positive relationships across all organizational levels. As well, I am deeply involved in my community, serving on non-profit boards and committees dedicated to advancing opportunities for women, young girls, and promoting STEAM education.Areas of Expertise:Communications:• Brand Management• Change Communications• Crisis Communications• Corporate Communications• Public Relations• M&ACommercialization:• Advertising• Digital & Social Media• Integrated Marketing Communications• Trade Shows• Sponsorships• Creative ServicesCulture & Leadership:• Executive Leadership• Corporate Social Responsibility• Diversity, Equity & Inclusion• Community Relations• Coaching, Mentoring and Team Building

Stephanie Sherry's Current Company Details
Olympus Corporation of the Americas

Olympus Corporation Of The Americas

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Vice President, Corporate Communications
Allentown, PA, US
Website:
olympus-global.com
Employees:
13431
Stephanie Sherry Work Experience Details
  • Olympus Corporation Of The Americas
    Vice President, Corporate Communications
    Olympus Corporation Of The Americas
    Allentown, Pa, Us
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  • Olympus Corporation Of The Americas
    Vice President, Corporate Communications
    Olympus Corporation Of The Americas Apr 2020 - Present
    Center Valley, Pennsylvania, United States
    • Drives leadership, strategy, planning, and execution for all of internal and external strategic communications programs to enhance and protect Olympus' reputation, it's people and our products• Oversees a broad range of communications activities and disciplines including public relations, crisis communications, corporate communications, marketing communications, digital marketing, social media, corporate social responsibility, creative services, trade shows and corporate event management across North and South America• Oversees internal branding and communications that tell the Olympus story and shape a culture centered around our Purpose and Core Values• Oversees the external promotion of Olympus and its products across a broad range of stakeholders and customers• Collaborates globally with communications and marcom colleagues to ensure regional and global alignment with respect to strategy, branding and messaging• Leads Crisis Communications and serves as a member of the company Crisis Response Team• Elevates thought leadership and is a trusted communications advisor to the OCA President, CEO, Executive Committee and Business Leaders• Leads and energizes 45+ person high-performing team to consistent positive results• Serves on several leadership committees • Advances OCA's DEI initiatives as a member of the DEI Leadership Council and Executive Sponsor for the African American Colleague Affinity Network (CAN)
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  • Olympus Corporation Of The Americas
    Executive Director, Corporate Communications
    Olympus Corporation Of The Americas Oct 2016 - Apr 2020
    Center Valley, Pa
    Drove the launch of Olympus' brand repositioning True to Life campaign to 5,000+ employees throughout the Americas across more than 20 locations with a fully integrated approach that included Marketing Communications, Digital & Social Media, Corporate Communications and Public Relations. Success metrics: • Aligned new positioning with a new Employer Value Proposition and Global Brand Values• Drove significant earned traffic and consistent visitor engagement to truetolife.com • Increased employee sentiment; 70% of employees feel the new campaign has had a positive impact on their feelings about the company
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  • Olympus Corporation Of The Americas
    Director, Marketing Communications
    Olympus Corporation Of The Americas Oct 2011 - Sep 2016
    Center Valley, Pa
    Directed effective fully integrated two-year marketing campaign to relaunch Olympus OM-D product line and revitalize the brand utilizing best-in-class press events (#wheninwhistler, #capturingNOLA, #capturingBDA, #capturingATX), highly targeted and impactful brand advertising, engaging digital and social media, first-to-market Anywhere Classroom video education series and industry trade shows/ events. Success metrics: • Won PMA Out-of-the-Box Award for #dslarm digital media campaign • Achieved CTRs +50-100% above industry benchmarks • Lead the category in social media engagementLaunched The PEN Ready Project social media campaign on Tumblr (penready.com) by giving 1,000 cameras to everyday users to prove anyone can take amazing photos and videos. Campaign successfully integrated use of street teams, top bloggers, Olympus social media sites, CRM, E-Commerce and paid online media. Success metrics:• Generated 1.2M+ penready.com page views and 1.0M total PEN Ready YouTube video views• Acquired 6,000+ new penready.com Tumblr followers through paid and earned media• Increased Olympus total social media footprint by +79%• Increased Facebook fans by 74% and Twitter following by +808%• Won a 2012 Shorty Award honoring the best social media content of the yearOversaw sponsorship activation of World Ski & Snowboard Festival, InVision Photo Festival, Olympus U.S. Open Series, U.S. Open, X-Games, Vail Film Festival and other company partnerships
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  • Olympus Imaging America Inc.
    Senior Manager, Advertising & Marketing Communications
    Olympus Imaging America Inc. Apr 2010 - Sep 2011
    Launched award-winning PEN® national brand campaign utilizing a combination of traditional and innovative creative and media tactics. Success metrics:• Increased brand awareness by +5% and sales +55% during launch• Increased web traffic +1,000% and social media by +620%• Received Olympus Brand Marketing Honors Award for Marketing Innovation
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  • Olympus Imaging America Inc.
    Manager, Advertising & Marketing Communications
    Olympus Imaging America Inc. Jan 2007 - Mar 2010
    Launched Stylus Tough “Proofs” national campaign with print and digital media. Launched Olympus PEN in Spring 2009 with no paid advertising support. Success metrics:• Increased Stylus Tough brand awareness despite a -83% reduction in advertising budget from 2007-2009• Exceeded PEN sales goals via strong public relations, collateral, social networking, retail marketing and dealer support initiatives• Increased quality, consistency and productivity of Marketing Communications team output by +30% while reducing costs by -55%.
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  • Advamed
    Designated Olympus Representative
    Advamed Mar 2016 - Apr 2020
    Washington D.C. Metro Area
    Served as a primary company representative tasked with increasing and sustaining active company engagement with this leading medical device trade association. Supported CEO in his role on the AdvaMed Board of Diretors.
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  • Mayoseitz Media
    Vp, Director Of Strategic Communications
    Mayoseitz Media Jan 1999 - Jan 2007
    Vice President, Strategic Communications Director (2004-2007)Vice President, Associate Media Director (2000-2004)Director of Media Planning & Research (1999-2000)Hired to develop new business and grow a three-person, $5 million start-up advertising agency. Success metrics:• In 2007, MayoSeitz Media was a 20+ person, $70+ million company that achieved double-digit growth from 1999-2007 during some of the most challenging years in the advertising busines• Contributed to new business acquisitions including: McDonald’s, Subway and Hershey Entertainment & Resorts
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  • Temple University
    Adjunct Instructor
    Temple University Aug 2003 - Dec 2006
    Greater Philadelphia Area
    Hired to design a new advertising course for the Annenberg School of Communications & Theater to generate student interest in more advanced advertising course work in the newly created advertising department. Developed all course materials including syllabus, exams and written assignments. Success metrics:• Increased student interest resulted in four new additional sections of the course being offered
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  • Harmelin Media
    Senior Media Manager
    Harmelin Media Mar 1998 - Jan 1999
    Recruited to develop media strategies and research areas of the agency’s existing and potential client business. Success metrics:• Agency was awarded an additional $20 million in Aetna U.S. Healthcare business
  • Earle Pamer Brown
    Media Manager
    Earle Pamer Brown May 1994 - Dec 1998
    Hired to work on newly acquired Pizza Hut account. Managed the development of customized strategic plans, promotions and events for 22 markets throughout the Northeast. Success metrics:• Developed and implemented a media program and promotion for Pizza Hut’s new Chicken-Topped Pizza that enabled the Northeast Region to lead the U.S. in sales
  • Ogilvy & Mather
    Media Planner
    Ogilvy & Mather Jul 1992 - Apr 1994
    Greater New York City Area
    Media Planner (1993-1994) – Kimberly ClarkAssistant Media Planner (1992-1993) – Duracell Batteries
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Stephanie Sherry Skills

Marketing Communications Advertising Integrated Marketing Marketing Brand Management Public Relations Social Media Marketing Strategy Strategy Social Media Marketing Trade Shows Sponsorship Marketing Research Consumer Electronics Product Launch Product Marketing Creative Direction Management Blogging Marketing Management Digital Media Packaging Media Planning Tourism Cross Functional Team Leadership Customer Insight Digital Marketing Employee Training Market Planning New Business Development Trade/ Channel Marketing Production Media Planning And Buying Training And Development Brand Development Competitive Analysis Photography Product Development Strategic Planning Financial Management Consumer Insights In Store Marketing Qsr Packaged Goods Online Advertising Strategic Communications

Stephanie Sherry Education Details

Frequently Asked Questions about Stephanie Sherry

What company does Stephanie Sherry work for?

Stephanie Sherry works for Olympus Corporation Of The Americas

What is Stephanie Sherry's role at the current company?

Stephanie Sherry's current role is Vice President, Corporate Communications.

What is Stephanie Sherry's email address?

Stephanie Sherry's email address is st****@****pus.com

What is Stephanie Sherry's direct phone number?

Stephanie Sherry's direct phone number is +148469*****

What schools did Stephanie Sherry attend?

Stephanie Sherry attended Temple University.

What are some of Stephanie Sherry's interests?

Stephanie Sherry has interest in Children, Yoga, Reading, Photography, Running.

What skills is Stephanie Sherry known for?

Stephanie Sherry has skills like Marketing Communications, Advertising, Integrated Marketing, Marketing, Brand Management, Public Relations, Social Media, Marketing Strategy, Strategy, Social Media Marketing, Trade Shows, Sponsorship.

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