Stephanie Shih Email & Phone Number

Boston, Ma, Us

• Develop custom integrated marketing proposals for brands looking to build affinity with Gen Z and college audiences, generating buzzworthy and insight-driven campaigns that align with client objectives across retail, digital, social media, influencer, and experiential activations. • Support Business Development team with sales prospecting, pitch presentations, and ad-hoc requests contributing to new business acquisition and renewals, contributing to the company exceeding multi-million dollar sales goals in both 2021 and 2023.• Collaborate with cross-functional departments (Media Planning, Integrated Marketing Activation, Community, Design, Editorial) to tailor brand strategies for client goals and secure necessary approvals.Act as a primary liaison for vendors and partners, managing the procurement process and devising accurate budgets to forecast campaign spend and stay within company margins.• Conduct market analysis and research Gen Z trends to provide strategic recommendations that inform creative concepts, strengthen partnerships, and drive sales growth.• Lead campaign kick-off calls with main stakeholders to facilitate smooth transitions from pre-sale strategy to post-sale execution, ensuring all parties are briefed on objectives and timelines.• Optimize team operations by identifying and implementing process improvements, including onboarding the team onto a project management platform, refining the RFP request form, and creating training materials for a direct report to maximize performance.

Boston, Ma, Us

Burbank, Ca, Us

• Worked alongside the Sales team to identify creative synergy opportunities between upcoming titles across Disney entertainment properties (Walt Disney Animation Studios, Pixar, Disney Live Action, Lucasfilm, Marvel Studios, Disney+, and 20th Century Studios) and brands to pitch.• Conceptualized co-branded partnerships and cross-category retail/licensing opportunities to promote upcoming Disney releases. Titles worked on: Avatar 2: The Way of Water, The Little Mermaid, Elemental, Wish, The Mandalorian Season 3, Strange World, Hocus Pocus 2, and The Haunted Mansion.• Compiled pitch presentations that included sample storyboards, licensed product mockups, retail point-of-sale display options, and additional graphic design elements to illustrate ideas for potential partners.• Produced creative assets for ongoing partnerships, overseeing the approval process and providing updates to internal teams.• Served as general support at high-profile industry events, including red carpet premieres, D23 Fan Convention, and Star Wars Celebration, overseeing seamless execution of promotional activations.

Los Angeles, California, Us

• Powered day-to-day marketing operations and asset creation for clients including No Going Back LA, Community in Schools of Los Angeles, and Mount Saint Mary’s University, driving strategies to foster business development.• Cultivated strong client relationships and managed all communications around business updates to drive sustained success.• Maintained internal tracking documents/calendars to meet all project deadlines and compiled recap reports following campaign completion.• Organized virtual events, leading promotional rollout, run-of-show planning, and technical logistics.

Beverly Hills, California, Us

• Supported content creation, product photoshoots, and copywriting efforts for key CPG clients (Queen V, VeggieCraft Farms, Craft City, and Grow Girl) to drive retail engagement and product visibility across multiple channels.• Facilitated the vetting, outreach, and gifting process for influencers, ensuring strategic partnerships and alignment with campaign goals.

Redwood City, California, Us

• Grew account following organically by 42% in a year via revamping brand guidelines to appeal to the target audience, implementing a weekly content plan, launching campaigns that drove UGC, and fostering relationships with sister organizations.• Conducted live event coverage of the 2019 NCWIT Summit and produced a supplemental IGTV series, leading to a 570K increase in account impressions that month alone.

Pomona, Ca, Us

• Spearheaded an event awareness campaign for “College Day at The Fair” that targeted LA County’s student demographic, which resulted in 2,115 ticket redemptions and $21,940 in earnings the day of.• Nurtured partnerships with retail sponsors (24 Hour Fitness, Ralphs, Walmart) and conceptualized commercial scripts/shotlists for cross-promotion which played a key role in attracting 1.1 million people to the 2019 fair.

• Supervised the production of an 82-page magazine detailing the experiences of college students studying abroad in Europe.• Facilitated tasks of the editing, art selection, public relations, journalism, and design committees.

Boston, Massachusetts, Us

• Pitched, researched, interviewed, and wrote feature articles for the Living Arts section• Mastered Adobe InDesign to lay out the 8-page print paper on a weekly basis