Create strategic communications plans to align messages with School of Business and University goals for internal and external audiences. Develop communications for key stakeholders including administration, faculty, staff, students, alumni, and strategic employer partners. Work with national, trade, state and local media to develop compelling stories about the educational framework of the Wake Forest University School of Business, its undergraduate and graduate programs, and academic centers. Managed all the Wake Forest School of Business social media accounts (@wakeforestbiz). Develop strategy, create content, post updates, and measure results.Developed monthly faculty-staff newsletter to ensure internal audiences are aligned with School leadership goals. Grew readership for staff from 40% to 84%, and for faculty from 36% to 64%.Helped create the School's first 360 video.Partner with Advancement to enhance alumni engagement through storytelling and messaging. Tell the WFU School of Business story through all available platforms and channels: social media, annual magazine, website, annual report, collateral materials and more.Work closely with deans, faculty, and staff to develop and adapt strategic communication priorities.Manage special communications projects such as announcement of the new M.S. in Business Analytics program, MBA delivery methods, and the grand opening of Farrell Hall.

Develop and promote Wake Forest University stories to news media from national to local, mainstream to new media. Leverage social media and web channels for multimedia storytelling. Work with faculty to gain comfort with media interviews and develop key messages. Create campaigns as needed for conferences, strategic initiatives and other public relations activities. Write news releases and other media content.

Developed ongoing public relations programs for clients, in the men's fashion and accounting industries. Provided media relations/expert sourcing for nation's 5th largest accounting firm, public relations guidance and crisis communications. Worked with national and regional media to promote another client's cause marketing event asking men to give the suits off their backs to help provide interview clothing during the recession, which was mentioned on Good Morning America and on TV stations around the country.

Develop and implement communication plans for public relations efforts to promote the programs, and products as well as enhance the reputation for North Carolina’s largest health insurer as part of the PR team. Create strategy for employee communications, overseeing communications for approximately 4,500 employees in multiple locations throughout the state as part of the internal communications team. • Led internal/external communications strategy for executive transition, which pioneered new social media communications for the company, media tour and welcome/branding for incoming CEO.• Implemented new online media center optimized for social media.• Created internal campaign for launch of BCBSNC-sponsored external blog, resulting in 1500 employees visiting the site in the first week.

Defined strategy for and developed, executed and managed comprehensive public relations plans designed to meet client business objectives. Pitched plans to clients and prospective clients to grow current business and develop new business pipeline. Special skills in growing accounts beyond original scope.Led award-winning account teams to coordinate public relations activities for clients. Skilled content generator for web and collateral development. Established RLF Spotlight division to promote publicfigures and celebrities.Highlights:Increased website traffic 524% for a client through social media activities and SEO which led to nearly 9,000 new customers in six months.Generated more than $3 million in one-to-one media value and 13.5 million impressions for a client through coverage on ABC News Nightline, Essence magazine, Fox & Friends and more in less than one year.Industries included health care, and financial services

Developed and managed public relations campaigns for clients in the health care, hospitality, home furnishings, higher education and pet care industries. Defined and evaluated tools and tactics including media relations campaigns, direct mail pieces, marketing collateral, website development and special events.Created and managed budgets and timelines for all projects. Provided guidance and mentored five junior staff members and six interns.Highlights:-Planned and implemented media relations and special events for high-end teak outdoor furniture product launch, gained coverage in national shelter publications such as House Beautiful, Veranda, Garden Design and Better Homes and Gardens. One-to-one media value was estimated at $300,000. Campaign materials won marketing awards.-Rebranded and launched a group of diagnostic imaging centers. Created campaigns aimed at physicians, clinical staff and consumers for product lines such as virtual colonoscopy, digital mammography and varicose vein treatment. Created two Web sites, direct marketing pieces, brochures and other marketing materials.

Managed public relations campaigns for clients in higher education and health care industries. Maintained client communication to ensure all activities aligned with existing communications plans and budgets.Created collateral materials, including website, brochures, signage, T-shirts, and direct mail pieces.Provided guidance to and mentored junior staff members.

As the entire marketing department, I used to joke that if it had words on it, it was my responsibility. Some highlights here:-Developed an attractive and navigable Web site for the museum. Used self-taught Web editing software Dreamweaver and Fireworks to update content.-Increased visitors attendance by 25% through media relations and marketing campaigns-Helped raise $120,000 for the museum through my involvement in the Playhouse Pizazz fundraiser.

Weekend Producer/Nightside Reporter11PM ProducerSpecial Project Producer-Covered Hurricane Bertha from the front porch of The King's Motel in Carolina Beach, NC. We were stranded on the island for this category 3 storm. -Covered Hurricane Fran two weeks after Bertha. Was the first TV crew to sneak over to Surf City/Topsail Island to show the damage. A resident smuggled the photographer and me over the bridge in his van past state troopers.-Worked two years on a story about a polyurethane foam plant whose emissions were determined to have made its neighbors sick.

Produced and anchored 5:30pm show, anchored 6 and 11 pm evening newscasts, including live newscasts from the field and live reporting on events and breaking news. Mentored junior reporters and producers, and as producer, drove news content and production of specific shows.Also served as Weekend Anchor/Reporter; 6&11PM Producer/Weekend Weather