Oversee the station’s digital business and operations, directing strategy and driving profitability of all digital platforms including web, mobile, and emerging channels. Manage P&L and lead a 13-person team, working in collaboration with key internal digital stakeholders to achieve KPIs including audience, community engagement, and margins.► Drove a 45% revenue increase in 2016 and 20% in 2017, taking profitability from 7% to 38% in 18 months; growing the team from 4 to 13 members; and providing the leadership, vision, and strategic forethought to sustain momentum.► Provide the organization with a rich understanding of digital, complemented by current participation in Harvard Extension School’s Master’s in Management (Digital minor), and engagement in thought leadership positions in the industry.► Rebuilt digital processes and transitioned from being vendor-dependent to self-sufficient, bringing key functions and systems in-house to better control the customer experience (CX) while also increasing both revenue and profitability.► Recruited, vetted, selected, and trained the Digital team—sales to execution—engaging leaders in their class, providing professional coaching and career-pathing, and offering constructive and motivational feedback to promote development.► Focused dually on building a team able to promote an exceptional customer experience, while also working on the content side to drive social media and over the top (OTT) media to promote station offerings to an increasingly diverse client base.► Played an integral role in building the Women in Digital organization from 30 members to more than 1,000; developed, scaled, and shaped the infrastructure that exists today and has allowed the organization to expand nationally.

Built a digital powerhouse and led team to surpass goals—double-digit percentage revenue increases each year—by identifying opportunities to achieve objectives, facilitating one-on-one coaching and development, and empowering and motivating in order to trigger sales activity.► Drove revenues in excess of $9M annually—including $2M+ in new digital advertising revenue—bring new and innovative digital products to the market, positioning the agency as a key resource for leading-edge digital strategies and solutions.► Built a top-performing sales organization of 6 digital sales specialists, earning praise for making it a point to be in the field, developing the team, coaching and promoting individual contributors, and creating “confident, successful sellers.”► Noted for changing the culture of the organization—through talent acquisition and management—to reflect a sales organization focused on winning and accountable to each other through simple and precise performance information.► Project managed native advertising initiative on WBNS.com and Dispatch.com—forecasted to generate $800K annually—offering in-stream, in-content opportunities for brands to associate with highly coveted, trusted local new content.► Initiated and cultivated partnerships to fuel new product development, managing the product lifecycle, creating and executing digital training curriculum, and introducing new offerings to the team to drive strong go-to-market outcomes.► Commended for designing plans to recover from a quarterly shortfall, recognizing root causes, implementing solutions, executing the plan, and turning around the situation—in short order—through discussion and collaboration.► Earned the respect of peers, even when faced with sensitive situations; handled challenges with professionalism and diplomacy, focusing on building and protecting relationships even in the throes of adversity.

Led the development and execution of the annual sales plan for WWHO The CW, driving new business for the station’s digital platform including wwhotv.com, mobile, and on-air properties. Identified, researched, and presented innovative advertising and sponsorship ideas to differentiate offerings and drive high-ROI for clients in a competitive and saturated local market area. Managed the Creative Services team including on-air producers, graphic designers, web services, and on-air talent.► Accomplished triple-digit revenue growth in the first 12 months, generating a 6-fold increase in sales throughout tenure by defining emerging business opportunities, delivering unique value propositions, and positioning station as a key resource.► Championed a total rebranding of the television station—brand is still in use today—creating the identity critical to refreshing the organization, repositioning in the market, and driving monetization strategy for digital channels.► Established and communicated performance expectations for a 5-person Internet sales team, coaching and training peers to deepen knowledge of digital channels, drive high-impact sales presentations, and support new media revenue gains.❝…blended constructive collaboration and cultural change…managers are adopting her pipeline/ forecasting methodology…❞ ❝…strong leader with high integrity…looks for ways to keep her team focused while balancing their career health.❞ ❝…has performed exceptionally well hiring and developing talent.❞

Performed role of "Director of Research" from 1997-2000 and then" Local Sales Manager" from 2002-2007. Drove new business by identifying emerging opportunities, cultivating relationships, building an expansive professional network, and delivering sales presentations with targeted value propositions. Engaged in heavy research and analysis, fueling the ability to deliver in-depth consumer behavior and performance trending data to key clients, leveraging data to inform decision-making.► Achieved record-setting (#1-ranked) local revenue share, delivering $2M in annual direct non-agency revenue, managing the highest volume inventory for one of the country’s top FOX affiliates, and leading and mentoring a 10-person sales team.► Named “Employee of the Year” for two consecutive years, earning rapid promotions and leadership roles; on-boarded and provided ongoing training to peers on the utilization of industry-leading market research and analysis tools.► Managed talent acquisition activities, recruiting, developing, and leading the sales organization through a motivational and hands-on leadership style. Engendered loyalty, respect, and a drive for achieving goals in each sales professional.