Collaborate with cross-functional matrixed global teams to develop yearly marketing plan, roadmaps, and campaigns for key product and application focuses along with promoting current and new product launches. Lead and manage a team of internal content and web marketing specialists, along with an external team of photographers, art directors, designers, videographers, web developers, and SEO experts. Uphold brand standards and guidelines across three separate business’ containing multiple sub brands.Quantify data insights by analyzing web and campaign metrics and measurable KPIs, along with recommendations for improvements. Update tactics to pivot strategies and campaigns based on current data.Drive customer engagement through traditional and digital marketing using storytelling alongside business insights and data analytics to ensure business outcomes and bolster brand recognition.Analyze newly acquired business’ brand equity and manage integration plan.

Collaborate with a global team involving 10 site locations (product lines in the optics & fluidics industries) to develop marketing campaigns and brand strategies for current products as well as new product launches. Develop account-based marketing strategic plans to grow reach within our current top customers.Report on project milestones and status updates to the Senior Leadership Team and internal organization.Collaborate with Senior Leadership Team and Human Resources to create a comprehensive program to develop and keep talent within the company.

Responsible for managing and maintaining $5 million catalog business including website and printed catalog.Manage up to $500,000 advertising budget, including planning, rate negotiation, allocation, contracts, campaign design and handoff. Manage the rebranding of new company acquisitions for physical location and all marketing materials both internal and external.Implemented new approval process to ensure all printed materials are accurate to new branding and up to date.Report on project milestones and status updates to the senior leadership team and internal organization.Hire, lead, and manage external vendors for printing, design, photography, video, and fulfillment needs. Develop company editorial calendar, newsletters, eblasts, direct mailings, brochures, tradeshow graphics, and promotional materials while maintaining consistent messaging across all pieces.Design and plan industry events and tradeshows and attend as a face of the company to initiate conversations with potential new customers.Execute monthly SEO reports tallying and analyzing web and campaign metrics, along with recommendations for improvements. This has allowed us to change strategies and campaigns based on continual feedback.Oversee training of new hire, manage their day-to-day activities, and evaluate performance.

Design new eye-catching trade show graphics that incorporate new business unit structure and announce the IDEX Optics and Photonics Marketplace while maintaining marketing and brand guidelines.Coordinate on-time and accurate delivery of floor graphics, advertisements, catalogs, brochures, and presentations needed by individual business units. Utilize Photoshop to remove obsolete graphics and add new products to existing images resulting in avoidance of outsourcing fees and increasing speed to market. Report on project milestones and status updates to the internal organization.Provide multiple creative design and layout options within climate of rapidly changing priorities.Act as primary liaison between internal marketing team and external vendors for printing and fulfillment needs.

Create and maintain a system of marketing pieces that cohesively communicate a client’s brand. Work directly with clients through all stages from concept to completion, including coordination of print providers and fulfillment. Use critical thinking to develop marketing strategies and implement tactical creative work to support key accounts. Extensive project management in major graphic redesigns, corporate rebranding initiatives and evaluation of alternate print suppliers. Coordinate with other members to process multiple requests, schedule priorities, and implement approved changes, ensuring timely, cost-effective, and accurate completion. Work directly with clients toward resolution of graphic objectives and challenges within the framework of approved specifications, corporate branding standards, and process limitations. Develop high impact marketing design to create a cohesive brand identity including logos, brochures, websites, and promotional materials. Expedite rush graphic changes, ensuring accelerated timeline adherence while minimizing potential risk. Promote company capabilities and services.

• Responsible for incoming job preparation and distribution. • Oversaw job through every aspect of the production workflow from prepress to print to fulfillment. • Liaison between customer and production workers.