Stephanie Sohmer Email & Phone Number

Columbus, Ohio, United States

Facilitate cross functional connectivity between China sourcing office and US corporate divisions. Key focus on costing, production tracking, packaging, QC, and sourcing strategy.Responsible for Product Master Data integrity and workflows to improve speed to market.

Columbus, Ohio, United States

Senior Manager of Dearfoams Omni-Channel Product- Create and lead the merchandising strategy for all Dearfoams' distribution channels- Wholesale (both in store and online), Pureplay, and Direct to Consumer

Columbus, Ohio Area

- Drive ecommerce business for baggallini.com and dearfoams.com through site marketing content, product listing pages, product detail pages, associated products, taxonomy, and on-site search. - Collaborate with digital marketing and design teams to create seasonal creative briefs to influence digital content strategy.- Lead site operations and merchandising strategy and conceptualize new site features that improve the site experience and performance.- Partner with the brand merchandising and marketing teams to plan and execute the key assortment priorities, marketing content assets, in alignment with site analytics goals.- Direct, coach, and train Ecommerce merchandising team.Salesforce Commerce Cloud (Demandware Site Genesis), Salesforce OMS, Google Analytics, Tableau, Exenta (Simparel)

New Albany, Ohio

Senior wholesale merchant for Abercrombie Womens, Hollister Girls, Gilly Hicks and abercrombie kids. - Establish close working relationship with international wholesale partners. Assist in the onboarding of 2 new partners by working with finance, IT, marketing and supply chain on partner setup.- Manage all quarterly market meetings and strategy for each account. Create product assortments targeted towards each specific account.- Ensure alignment of merchandise buy plans, budgets, shipment forecasts and other business goals to financial targets. - Proactively work with product, global merchandising teams, and account buyers to ensure account needs are being met on a consistent basis. - Present seasonally to merchandising, planning, and sourcing leadership on wholesale strategies including assortment sku breadth, category trends, and milestone dates. Identify gaps in global product assortment and wholesale needs and align on strategies to close gaps.- Create and document all team processes from partner ordering requirements through delivery tracking. From Q2 2016 to Q2 2017 saw over 100% improvement in on time delivery for womenswear accounts leading to increased partner womenswear budgets for F/W 2017- S/S 2018.- Develop standard operating procedures and shipping practices for efficiently partnering with wholesale logistics teams.- Partner with IT on prioritizing system defects and future enhancements for wholesale exclusive buying system.- Directly responsible for developing a team of associate and assistant merchants on the womenswear team. Provide mentorship and guidance to menswear merchandising team.

New Albany, Ohio

- Ecommerce buyer for Hollister Girls Tops/Jeans categories while still maintaining responsibilities for Hollister Girls site merchandising.- Create ecommerce line plans broken down by department, price point, and product attributes.- Drive +14% revenue and +17% margin for Girls tops & jeans ecommerce channel- Increase web exclusive SKU revenue by +26% and margin by +32% through collaborating and providing clear direction to design, sourcing, and planning on ecommerce customer product needs and inventory projections.- Identify fashion trends in the market through monitoring fashion weeks, runway shows, blogs, aspirational brands and media platforms. Interpret emerging ideas in the market to fit the Hollister Girls customers’ taste.- Provide seasonal department hindsights focused on sales, inventory, online customer journey, and competitive patterning to set strategic ecommerce direction in seasonal reviews. - Educate and collaborate with digital marketing team on seasonal priorities in order to align with brand and category business objectives. Increase trend focused email content for Hollister girls. - Partner with Merchandise Planning and Marketing on the development of pricing and promotions strategies that support DTC business objectives - Leverage web analytics and customer insight data and analyses to drive revenue, traffic, and conversion on site.- Present sales results to leadership weekly. - Work closely with Vice President and company consultants to define roles & responsibilities in order to split site merchandising group from ecommerce buying team in Q4 2016.

Columbus, Ohio Area

- Develop and execute revenue and margin growth strategies; including product assortment, promotions, and overall site functionality for Hollister Girls & Gilly Hicks ecommerce business.- Identify optimal sku breadth and depth, ticket mix, and online exclusive product opportunity by category. - Implement monthly hindsighting meetings with key HCO Girls merchant teams to identify wins/misses and actions to maximize web exclusive opportunities. - Leverage onsite behavioral analytics and conversion data to optimize site pricing/promotions, messaging, taxonomy, and other key performance indicators to enhance customer satisfaction. - Partner with product managers, UX, and operational merchandising on site enhancements and A/B Testing. Examples of key site merchandising A/B tests include On-Figure photography on category grid and testing Data Driven Sort rules.- Key stakeholder in Stibo PIM, Hollister site re-design and BazaarVoice ratings & reviews implementations. - Present merchandising processes and future visual merchandising opportunities to strategic IBM partners - Coach and develop the talent of one direct report- Redefine roles & responsibilities for HCO assistant online merchants establishing clearer expectations and accountability.

2012 - Abercrombie and Fitch, Abercrombie Kids, and Hollister Co. Male Tops 2013 - Abercrombie and Fitch, Abercrombie Kids, Hollister Co, Gilly Hicks Female Bottoms - Manage product items through entire web process: coordinate skus, assign launch dates, plan inventory levels, optimize product pages to create a brand-positive presentation while maximizing conversion and sales, and proactively prepare for markdowns and exit strategies- Assist in seasonal site redesign initiatives: develop merchandising requirements, test beta sites for error detection, and work with design and IT to implement changes- Research other retail sites frequently to keep up-to-date on new technology, ideas, promotions and changes in product assortments- Key stakeholder in Sterling OMS launch- Partner with merchandising and photostudio to establish fast fashion testing calendar.

New Albany, Ohio

- Work closely with design to develop product from sketch to finished product - Lead and contribute to presentations of selling analysis, customer insights and trend ideas to keep teams updated on all business information- Shop competitors to identify emerging fashion trends in the market and translate trends into the A&F handwriting and brand heritage.- Participate in fitting garments and reviewing product details to ensure execution meets design aesthetic and remains commercially viable.

New Albany, Ohio

- Selected for competitive A&F Leadership Development Program in Merchandising- Responsible for largest dollar volume category in the company- Hollister Girls Denim- Oversee the complete merchandising, sourcing, and product development process from flat sketch to in-store product. - Collaborate with cross-functional teams to plan for business strategies by negotiating margins, managing profitability and reacting to change while making strategic decisions based on current sales information.- Build and maintain relationships with overseas vendors with a strategic approach related to business needs, financial plans, and future unit projections to deliver quality brand right product. - Work closely with visual team on in store wall bay presentations to ensure all sizes and washes are presented to optimize inventory ownership, trend, and customer shopping behavior in different tier groups. - Reduce fabric and trim (hardware/threads/labels) liability by 97% by working with design and factories to strategically utilize current ownership before purchasing new materials.- Reduce Fall 2011 HCO Girls denim AUC by -12% through strategic cost negotiation, redevelopment of existing styles, and maintaining a calendar to support on time delivery via ocean shipments. - Present seasonally to CEO and senior level executives in assortment reviews.

Philadelphia, Pennsylvania

Moldamatic is a full-service injection molding firm that handles virtually every step of the injection-molding process in-house. During my time at moldamatic I assisted the general manager with various projects to increase efficiencies and profitabilityImplementation of an ERP system that increased interdepartmental communication efficiency and allowed for customized inventory monitoring. Assisted the General Manager in a strategic targeting initiative by determining the profitability of products and customers through activity based costing. Implemented Crystal Reports software to improve profitability analysis and cross-departmental communication.

Sydney, Australia

• Research and analyze the appropriateness of the creation of a new sub-company of the market and consumer research firm Emerson & Hughes. • Create cohesion between the firm's distribution and consumer research offerings by simplifying the structure of product offerings.• Design and approve all marketing materials including designing new logo options, visual identity, and creating client literature.

Boston, Massachusetts

- Provide high-level administrative support to the Managing Director and Director of a strategy consulting firm specializing in wireless communications by preparing reports and financial data- Create presentations outlining the usage of a new VoIP wireless device for potential investors.- Research and communicate findings on international telecommunications market opportunities to company directors.

Bachelor Of Business Administration (Bba), Management

Bsba, Management

Activities and Societies: LOCK Honorary Service Society, Sigma Kappa Sorority, BSBA Finance and Investing, Hug Don't Hate, BU Management.

Business And Economics

Spent one semester studying at Sydney Uni through the highly selective Boston University School of Management International Program..