Stephanie Steiner Email & Phone Number

Seattle, Washington, United States

Guide brands to clarify and then reach their growth, sales, and profit objectives; set up workable systems, identify their gaps and strategies to meet them. I can enter with an advisory role or take a hands-on position with accountability. I help founders focus on what they're good at and what's most important to them.

Seattle, Washington, United States

Directing the strategy for growth initiatives including all sales: retail merchandising services, e-commerce, and digital partnerships; branding: marketing, public relations, trade show activities; sales team mentorship, joint venture partnership, industry thought leadership and client mentorship.

Greater Seattle Area

• Oversee all sales, marketing, and merchandising initiatives for a regional chain of premium Asian Supermarkets:
• Significant growth to both profit and sales in two fiscal years via improved focus, education, and tactical strategies for both store and HQ staff
• Executed new logo redesign and brand re-invention projects for an iconic and beloved Northwest brand
• Developed the first-ever marketing budget for Uwajimaya including SEO, digital, social media programing, sponsored content, Google My Business; led an initiative to find partners to fulfill our needs on budget and.
• Created the staff education program to co-create our brand evolution
• Guided and influenced the customer experience as we redesigned our flagship store, focusing on how to make shopping more organized without creating an impression that is too “mainstream” or ordinary

National

• (a division of SUPERVALU, a $16 billion company – [note: SUPERVALU was since acquired by UNFI]), Seattle, WA 2011 – 2017Oversaw all growth, partnership, and training aspects of the company’s Natural Products division.
• Succeeded in an extremely competitive environment with two very well-established and better-resourced competitors by strategically meeting the needs of each customer
• Developed the vision and marketing strategies for the Natural Products division including promotions, vendor outreach, and trade shows
• Created growth strategies for retail owners and CEOs
• Generated a profit-through-service culture
• Managed P&L and budgeting, driving growth from a $35 million program to $148 million division

Seattle, WA

• Responsible for all grocery vendor and broker relationships, in addition to defining product, ingredient, and sourcing standards in organic and natural dairy, fair trade, and a wide range of other areas which impacted.
• Grew department sales from $30 million to more than $70 million
• Grew profit margin by 8% and grew monthly promotional billings from an average of less than $3,500 to a high of more than $120,000
• Created Budget, Sales, and Merchandising Plans for all sub-departments