Stephanie Sullivan Email & Phone Number

Vancouver, British Columbia, Ca

I develop and execute go-to-market strategies for Thinkific’s self-serve product portfolio, crafting impactful messaging and positioning for new features. I also empower internal teams with training and resources while conducting competitor research to identify market opportunities.Key Wins👉 Launched a pilot program with Thinkific and Spotify enabling Thinkific customers to sell their online courses to 25 million Spotify users in the UK.👉 Successfully launched two new online learning products —Digital Downloads and Coaching & Webinars — contributing to $1.7M in Related-GMV (6 months post-launch)

Vancouver, British Columbia, Ca

I led go-to-market strategies and crafted messaging and positioning for the successful launch of Thinkific’s mobile apps. Collaborating cross-functionally, I planned and executed campaigns, operationalized the app sale and build processes, equipped internal teams with training and resources for the app launch, and analyzed competitor insights to identify unique opportunities in the mobile learning space.Key Win👉 Drove $450k in new ARR through the launch of Thinkific's mobile apps

Vancouver, British Columbia, Ca

Established MediaValet’s first product marketing framework and go-to-market strategies, driving product adoption and engagement. Crafted messaging and positioning, enabled stakeholders through training and content, and created a customer communication strategy to boost adoption.Key Wins👉 Developed a scalable product marketing framework, supporting the launch of 11 new features, 7 integrations, and multiple updates in one year as a solo PMM. 👉Established a customer-focused communications strategy, driving the company's highest-ever webinar attendance and email open rates. 👉Launched MediaValet on Microsoft Azure Marketplace, helping position MediaValet as a top SaaS solution for Microsoft Field Sellers.👉Authored the winning submission for the 2020 Microsoft Canada AI & Machine Learning IMPACT Award, showcasing AI advancements in the DAM industry.

Vancouver, British Columbia, Ca

Led demand generation strategies including email and nurture campaigns, content creation, social media, landing pages, events, and webinars. Additionally, I managed and implemented new technologies as part of the marketing tech stack.

Mississauga, On, Ca

Established and executed a go-to-market strategy for the launch of Nedco's e-commerce platform and mobile app, and supported product adoption through comprehensive training programs and marketing promotions. Additionally, I planned in-store promotions for several product lines, produced an email marketing strategy, and organized events for internal and supplier engagement across all Nedco West branches.

Mississauga, On, Ca

Supported digital campaigns through email marketing, social media and designing creative assets. Additionally, I organized and hosted events to help drive internal and supplier engagement across all Nedco West branches.

Supported and liaised with small businesses to enhance their business district through marketing and events. I was responsible for various initiatives including planning and executing communication strategies, managing the BIA's website, designing web and print materials for events, and organizing large-scale community gatherings.

Bachelor’S Degree, Business Administration And Management, General

Marketing Management Diploma, Marketing Communications