Stephanie Swain

Stephanie Swain Email and Phone Number

Senior Marketing Leader ► Driving Growth and Innovation in B2B/B2C with Health/Wellness, Financial Services and Retail @ Zelis
Stephanie Swain's Location
Washington DC-Baltimore Area, United States, United States
Stephanie Swain's Contact Details

Stephanie Swain work email

Stephanie Swain personal email

About Stephanie Swain

Dynamic Senior Marketing Executive Driving Growth and InnovationSenior Marketing Executive known as a leadership catalyst in developing strategic marketing initiatives across value proposition, brand, digital, product, marketing and partnerships driving growth and profitability. Designed and implemented a breadth of innovative marketing experiences across health care, wellness, financial services and retail.Recognized for my thought-leadership in B2B, B2B2C and D2C omni-channel marketing and for my ability to influence stakeholders to invest and execute leading edge programs and technologies that create differentiated customer and client experiences which drive sales and loyalty. Have a reputation for getting work done.Expertise includes:► Adaptive Leadership► High Growth Strategies► Prospect, Client, Broker and Customer Experience Development► Management of P&L, Budgets, Forecasting► Hiring Top Talent and Team Development► Omni-channel Brand Marketing► Digital Customer and Client Experience► Ecommerce and Mobile Platform Innovation and Operations► Marketing Analytics (including Segmentation) and Economics Management► CRM, Direct Marketing and Loyalty Strategy Development► Market Research Development and Execution► Private Label and Co-brand Credit Card Portfolio Management► Mobile Payments► Partnership Development and Negotiation► Cross-Functional Strategic Leadership

Stephanie Swain's Current Company Details
Zelis

Zelis

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Senior Marketing Leader ► Driving Growth and Innovation in B2B/B2C with Health/Wellness, Financial Services and Retail
Stephanie Swain Work Experience Details
  • Zelis
    Svp, Business Marketing
    Zelis Jun 2023 - Present
    Boston, Ma , Us
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  • Cigna
    Managing Director, Marketing, U.S. Commercial
    Cigna Aug 2017 - May 2023
    Bloomfield, Ct, Us
    Marketing leader responsible for B2B and B2B2C U.S. Commercial marketing strategy for prospects, client employers (national, mid-market and small business) and brokers.STRATEGY AND PLANNING►Leading U.S. Commercial marketing strategy development►Guiding program implementation including value proposition and messaging platform development, B2B brand strategy, audience target defintion, digital lifecycle and engagement campaigns, content strategy, attribution quantification and investment optimization.VALUE PROPOSITION DEVELOPMENT► Senior marketing leader responsible for development of over-arching commercial value proposition including management of market research, messaging platform development, creative concept development and testing ► Development and deployment of annual go-to-market messaging and sales enablement assets EMPLOYER AND BROKER EXPERIENCE► Created lead nurturing, client engagement and broker engagement capability and campaign execution processes. ► Led development of broker portal capabilities and integration with lead generation activity
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  • Cigna
    Select Segment Marketing Officer
    Cigna 2015 - 2017
    Bloomfield, Ct, Us
    Responsible for B2B2C omni-channel marketing strategy and campaign deployment for Cigna's Select small business segment.STRATEGY DEVELOPMENT► Key business partner for all Select business strategy development► Led first ever New England local market strategy development► Drove development of strategic marketing plan aligning to enterprise and Select buyer group prioritiesVALUE PROPOSITION / CAMPAIGN DEPLOYMENT► Led development of Select's value proposition and messaging platform; driving largest historical business growth and retention; earning "Stevie" aeward fr 2016 insurance campaign of the year►Led all Select amrketing activity inlcuding lead generation, email and social engagement campaigns, upgraded broker portal capabilities and messaging
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  • Aimia, Inc.
    Vice President, Retail | Strategy Thought-Leadership, Ecommerce, Mobile
    Aimia, Inc. 2013 - 2015
    Toronto, Ontario, Ca
    Retail Vertical leader with full business strategy and growth responsibility. Focus on partnerships, marketing, loyalty technology, retail loyalty innovations, mobile payments and new business development. BUSINESS AND P&L MANAGEMENT ► Senior level management for $11 million retail P&LLOYALTY PORTFOLIO MANAGEMENT ► Senior leader for all Retail Consumer Loyalty client applications and relationships ► Consulted on the integration of loyalty programs into overall Brand and channel strategies ► Achieved 90% of budget in first six months ► Led program development with matrixed team including consulting and analytics TECHNOLOGY INNOVATION ► Drove loyalty platform capability and feature development ► Consulted with retail IT teams on the implementation and integration of loyalty technologies► Drove mobile payment concept development and partnership conceptsRETAIL BUSINESS DEVELOPMENT AND SALES ► Led new business acquisition, resulting in two high profile retail accounts in 6 months ► Led all retail sales efforts including RFP response development and delivery ► Strategic partnership development with Accenture for SaaS platform delivery with retailers
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  • Best Buy
    Senior Director, Financial Services | Business Development, Partnerships, Marketing, Mobile
    Best Buy 2011 - 2013
    Richfield, Minnesota, Us
    U.S. Financial Services leader responsible for driving organic growth of financial services products as well as sales of Connectivity (phone, tablet, computer) business merchandise. BUSINESS DEVELOPMENT ► Created $12 million revenue stream by licensing existing activation services platform externally ► Managed team responsible for RFP response preparation and deliveryRETAIL MARKETING STRATEGY DEVELOPMENT ► Developed financing and loyalty promotions for new handset launches, driving 70%+ response ► Created new credit card "ads" for printed and digital circulars driving 30%+ response CROSS FUNCTIONAL LEADERSHIP ► Engaged Marketing, E-Commerce, Finance, Supply Chain, IT, Architecture, for program and promotion delivery
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  • Best Buy
    Senior Director, U.S. Financial Services, Credit Card Leader
    Best Buy 2010 - 2011
    Richfield, Minnesota, Us
    Managed the Best Buy private label and co-brand credit card portfolios. Leader responsible for all marketing (customer acquisition and CRM), credit operations, program partnerships, infrastructure and innovations.P&L LEADER ► Increased profit by 30% within a year. ► Increased accounts by 29%, attach rate by 12%, leading to a significant reduction in overall SGA ► Led 30 member financial services team ► Represented FS capability in executive, merchant and marketing planning initiativesLED RETAIL AND ECOMMERCE MARKETING ► Developed new CRM frameworks by consumer segment and integrated into overall Brand plan ► Partnered with ecommerce teams to streamline the site check out process flows ► Implemented SEO strategies to drive more site traffic to financing and application pages ► Developed A/B testing for all financing banners and interstitials MEMBER, PARTNER ADVISORY BOARDS ► Served on Discover Financial Service Client Advisory Board ► Represented Best Buy in MCX (mobile wallet) development discussions
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  • Best Buy
    Senior Director, Financial Services, Growth Initiatives
    Best Buy 2009 - 2010
    Richfield, Minnesota, Us
    Chartered with developing "growth" financing products to serve 90% of Best Buy customers. INNOVATION LEADER AND CHAMPION ► Developed and championed Best Buy's mobile payments strategy ► Partnered with issuing banks and processors to reinvigorate overall financing capabilities ► Successfully launched the largest U.S. NFC sticker test with MasterCard, G&D, HSBC ► Launched rent-to-own solution in 80 US stores driving $3 million in NOP ► Led innovation development with Fahrenheit 212 and Accenture to identify new banking modelsDEVELOPED PARTNER RELATIONSHIPS ► Sourced third party financial product partners, negotiated contracts, managed relationships LED RETAIL AND ECOMMERCE MARKETING FOR GROWTH INITIATIVES ► Developed all in-store and on-line customer experience roadmaps for all financing products ► Developed all in-store marketing signage, door clings, POS collateral ► Implemented store associate training to ensure executional compliance and value prop delivery ► Integrated financing offerings and applications process in ecommerce environment
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  • Ge Money
    Vice President, Value Proposition, Loyalty Marketing, Innovation | Strategy And Technology Leader
    Ge Money 2007 - 2009
    Norwalk, Ct, Us
    Led the creation of omni-channel credit value proposition, loyalty and marketing strategies for consumer private label and co-brand portfolios. OWNED BUSINESS P&L ► Business leader for $20B+ Retail Consumer Loyalty revenues► Strategic consultant for the development, management and analysis of U.S. loyalty programsLED RETAIL AND MOBILE INNOVATIONS► Led Retail Consumer credit innovations and product development ► Built mobile account servicing business model► Guided technology development and partner vettingLED LOYALTY BUSINESS DEVELOPMENT► Led all loyalty partnerships, negotiations and on-going relationships► Loyalty subject matter expert for all new business initiatives DROVE LOYALTY STRATEGY DEVELOPMENT AND PORTFOLIO MANAGEMENT► Executed all retail client value proposition market research ► Led five member team to design and implement all loyalty program strategies
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  • Ge Money
    Senior Manager, Strategic Loyalty Initiatives
    Ge Money 2005 - 2007
    Norwalk, Ct, Us
    LOYALTY PLATFORM OPERATIONS► Realized $19B in 2006 and $13B in 2007 credit receivables via 60 credit loyalty programs► Supported loyalty programs including Belk, Chevron, Lord & Taylor, Sotheby's, Dillard's ► Implemented GE Capital's third party SKU level rewards platform implementation► Credit marketing and loyalty promotion developmentLOYALTY STRATEGY DEVELOPMENT AND PORTFOLIO MANAGEMENT► Executed all retail client value proposition market research ► Designed and implemented all loyalty program strategies including direct and email marketing
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Stephanie Swain Skills

Strategy Crm Segmentation Analytics Business Strategy Leadership Strategic Partnerships Marketing Management Product Development Marketing Strategy Program Management Direct Marketing E Commerce Loyalty Marketing Loyalty Programs Cross Functional Team Leadership Competitive Analysis Email Marketing Financial Services Retail Customer Acquisition Sales Database Marketing P&l Management Customer Relationship Management Credit Cards Mobile Technology Mobile Strategy Mobile Applications Web Applications Consumer Marketing

Stephanie Swain Education Details

  • James Madison University
    James Madison University
    Marketing

Frequently Asked Questions about Stephanie Swain

What company does Stephanie Swain work for?

Stephanie Swain works for Zelis

What is Stephanie Swain's role at the current company?

Stephanie Swain's current role is Senior Marketing Leader ► Driving Growth and Innovation in B2B/B2C with Health/Wellness, Financial Services and Retail.

What is Stephanie Swain's email address?

Stephanie Swain's email address is st****@****gna.com

What is Stephanie Swain's direct phone number?

Stephanie Swain's direct phone number is +186022*****

What schools did Stephanie Swain attend?

Stephanie Swain attended James Madison University.

What are some of Stephanie Swain's interests?

Stephanie Swain has interest in Education, Economic Empowerment.

What skills is Stephanie Swain known for?

Stephanie Swain has skills like Strategy, Crm, Segmentation, Analytics, Business Strategy, Leadership, Strategic Partnerships, Marketing, Management, Product Development, Marketing Strategy, Program Management.

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