Key clients: Shopify Plus, Shopify Growth• Promotion from previous role through demonstrated ability to manage team members and provide excellent consultative work• Defined best practices for the Search team and outlined processes to provide efficient and meaningful results for clients• Strengthened the client's business by uncovering new lead generation opportunities, including testing new search betas• Created robust and extensively used dashboard views and reports to highlight key activities and guide decision-making• Serve as the subject matter expert in Canada, as well as execute team management, client management, and outlining strategic plans

Key clients: Shopify Plus, Questrade, Coast Capital Savings, 7/11• Founding member of the Search team in our Canada office, helping to build the business, grow the team, and define best practices.• Restructuring and streamlining the Shopify Plus account resulted in a 2.5x increase in CTR for Brand terms and a 34% decrease in CPC. These changes helped open up new lead generation options.• Worked closely with teammates that supported other advertising platforms to ensure full-funnel strategy execution• Additional duties included providing support to clients with varying needs, including answering technical questions with regards to the GMP to full managed support for all search activity

Key clients: TJX Canada, Canada Bread, Nikon, Quesada• Translated client’s marketing goals into a successful paid search strategy & managed client expectations• Created paid search reports, analyzing campaign performance along with strategic recommendations for continual improvement• Developed e-commerce campaigns for Grocery client through Amazon and Walmart• Managed a small team of junior members and guide them in career progression

Clients spanned several verticals, primarily large businesses and agencies• Supported a variety of Account Managers with day-to-day monitoring of their books of business, particularly billing, technical, and editorial issues.• Developed custom executive reports to showcase account performance improvements and partnership levels• Provided data-driven analyses of client account performance and structures to enable them to make improvements and optimizations• Managed several projects and communicated realistic timelines• Constantly tested new features and capabilities within the platform – keen eye for detail caught a major bug within an automated report and was escalated to engineering to be fixed

Key clients: TD Bank, BMW/MINI, Interac• Developed, implemented, managed, optimized and reported on pay-per-click campaigns for various customers across publishers such as Google, Bing, Facebook, Twitter and others• Presented reports and recommendations to clients with various levels of understanding of Search Marketing• Created collaborative strategies across various mediums to improve the end result of a campaign• Used the latest betas and technologies to improve performance of pay-per-click campaigns. Used new SA360 bid strategies to lower Brand CPC from $0.10 to $0.05, which resulted in significant savings.• Developed budget management interface that increases time efficiencies for day-to-day tasks

• Budget management for several brand name companies• Create new campaigns and implement them, in English and French• Report on data accumulated per client’s needs and optimize based on the information• Make recommendation to clients and strategize according to their briefs• Strategize and implement social campaigns

* Performed bookkeeping and accounting tasks * Organized a special event, Rotary Club of Welland's 90th anniversary, where over 100 people attended * Initiated development of new website, completed it with HTML and CSS, and implemented it, saving the company $400/year.* Assisted in hiring process