The Media and Immersive eXperience (MIX) Center is a new world-class facility from Arizona State University and the City of Mesa, Arizona designed to produce the next generation of top creators in film, immersive media arts, experience design and extended reality (XR) technologies. As Industry Relations Director, my mission is to generate innovative partnerships that result in sponsored research projects, philanthropy, work-based learning and more boundary-pushing opportunities for students, faculty and community.

Partnership for Economic Innovation is an economic development startup creating social impact through technology: - Pipeline AZ is creating more transparent pathways connecting AZ workers with “good jobs” and any training they might need to get there.- The Connective is laying the open innovation groundwork to surface and solve Regional challenges. - WearTech and Blockchain Applied Research Centers are accelerating the development of products and services with the potential to radically transform healthcare, keep us safer and more secure.

Moving home to the Saguaro state at the end of 2016, I joined Nomadic to help spearhead content for their largest client, Walt Disney Parks & Resorts. I oversaw the editorial side of content planning and creation for Disney clients, focusing on strategically engaging customers along their entire journey from discovery through experience (and hopefully, beyond).

Returning to LA after backpacking southeast Asia and India, I jumped aboard Brooklyn-based Doubleday & Cartwright's LA office as a freelance Producer/Strategist to help spearhead the digital sales campaign for HBO Game of Thrones Season 6. With the now infamous election cycle heating up in summer 2016, we created 'The GoT Party' and asked disillusioned voters to instead cast their ballots for some of the contenders for the Iron Throne. Videos created to support the campaign -- ranging from a party recruiting piece to Cersei Lannister smear ads -- garnered over 20 million views.

Wearing hats as diverse as producer, account manager, content strategist and copy editor on any given Monday, I led the production of digital and print projects for the agency's highest profile client, Riot Games. I also oversaw the production and launch of an innovative brand storytelling destination for Los Angeles-based animal welfare organization Found Animals: http://www.foundanimals.org/

In 2014, I joined Sony Pictures Animation to help develop and produce the story of the next Smurfs movie (due in theaters 2017). My role was to manage the team of storyboard artists and writers tasked with bringing the studio’s next iteration of the little blue guys from script to screen.

During my first five years at Sony, I helped lead the ideation of digital marketing campaigns for movies and TV shows from proposal through execution, including: writing a multi-tiered alternate reality game for Looper, conceptualizing and storyboarding a suite of mobile applications for Pottermore (J.K. Rowling’s online Harry Potter initiative), and writing and helping direct the first online video Alex Trebek has been excited to shoot for Jeopardy! in years (according to executive producer Harry Friedman). Previous roles: Specialist, Creative StrategyCoordinator, Creative Strategy