Built strong foundation for growth as firm's first Marketing Director.Modernized marketing technology suite, collateral, & social media · Created & executed firm's first Marketing Plan · 2 major industry award wins · New website (fall 2024) · Founding member, DEI Committee

Modernized Ti-SALES's marketing from head to toe to prepare for a shifting customer demographic. From a formal vision, mission, and values to a detailed strategic marketing plan, I preserved and codified the best of the company's past and present while building a road map to an innovative, high-performing future. Highlights include:* Launched a robust new SEO-optimized website with an educational content platform, 230+ products and associated product literature, and information on customers & services, etc* Built and executed a content strategy, including 20 educational articles & press releases; over 200 social media posts on 3 platforms, and multiple print and email outreach campaigns* Modernized ad strategy, including creating over 200 print and digital ads; creating 12 landing pages in support of ad campaigns; and launching & managing two major retargeting campaigns* Designed and created new internal & external collateral & communication, including presentation templates for over 15 pursuits; sales support materials, including over 12 leave-behind brochures each individually customized for the company's 10 territory managers; and multiple illustrations, trade show materials, & web tools* Directed and produced three short videos in support of key events and initiatives* Monthly web & social analytics review, reporting, and best-practices updates

Managed marketing department of a fast-growing construction firm, including pursuit management, internal and external communications, project photography and videography, and business development support.* Created firm's first piece of video marketing: concept planning, filming, directing, editing, production, and social media promotion* Leveraged professional network & relationships built over 15+ years in the building industry to inform project pursuit strategy, contributing to two major building projects successfully awarded* Supported multiple sponsored industry events as part of brand awareness campaign* Managed completed project portfolio, including coordinating project photography, interviewing key team members & gathering relevant project information, and writing insightful project value summaries to aid future pursuits

Managed marketing department of leading workplace design & architecture firm, always seeking new & innovative ways to express the firm's unique brand & value.* Managed two new website launches, the second of which included a major rebrand with a new logo and firm name change; developed extensive new graphic standards in support of new firm identity* Created & trained staff on new presentation format using interactive PDFs instead of standard linear PowerPoints, giving firm leadership greater flexibility & responsiveness while making presentations* Supported 200+ project pursuits, including opportunity research, proposal strategy & development, interview/presentation direction & support materials, and win/loss debrief sessions* Launched firm's video pursuit strategy of including short, custom videos with proposal materials to express the team's enthusiasm and commitment and stand out in a competitive design environment; this directly led to the award of on of the firm's largest and most successful design projects to date, PTC's Global Headquarters* Trained and mentored marketing and architectural design staff on creating short videos and interactive PDFs* Championed & managed the firm's first Workplace Strategy Report, a thoroughly researched body of work on how the physical work environment impacts productivity, employee retention and more; this initial report included an interactive PDF, an SEO-optimized web version, and a five-part series of educational videos

Contract editing assignments ranging from 100-word blurbs to 70,000-word nonfiction book.

Proposal organization and preparation, awards submissions, press releases, industry event management and support, business development support, coordinating our award-winning blog, website udpates, and more.

Proposal research and preparation, business development support, public relations and press releases, market research, project information database management.

Debugging and product testing and development for medical device.