Stephanie Tzogas Email & Phone Number

Toronto, Ontario, Canada

• Develops and implements the brand’s internal and external communications plans
• Crafts a variety of internal and external communications materials (memos, presentations, press releases, media pitches, key messages, and briefs)
• Manages brand publicity campaigns with external agency partners
• Leads earned influencer initiatives on Instagram with the objectives of increasing awareness for titles and brand affinity

• Devised innovative publicity and marketing campaigns (including media relations, digital advertising, and influencer marketing)
• Liaised with internal stakeholders to increase retailer distribution for key titles
• Contributed to the development and implementation of the brand’s internal and external communications plans

• Developed and executed strategic communication plans for all Carina Press brand initiatives
• Developed and executed innovative publicity campaigns for all Carina Press titles
• Secured media coverage by devising press releases, personalized media pitches and targeted media lists
• Created and executed influencer initiatives to increase awareness of Harlequin titles

Toronto, Canada Area

• Lead Publicist for Carina Press (Harlequin's digital-first imprint)
• Developed and executed communication plans for all Carina Press brand initiatives
• Developed and executed publicity campaigns for all Carina Press titles
• Secured media coverage to increase awareness for both Carina Press and its titles by devising press releases, personalized media pitches and targeted media lists
• Contributed to and supports the development and implementation of the Harlequin Brand Division's internal and external communications plans
• Developed and executed publicity campaigns for HQN Books and Graydon House titles (June 2018 - December 2019)

Toronto

• Contributed to and supported the development and implementation of the agency’s internal and external communications plans
• Wrote, edited and posted engaging intranet content
• Provided communications support to executive leadership by reviewing and editing memos, reports, and presentations
• Supported the development and implementation of the agency’s awards strategy
• Project managed award show entries: content curation, case writing and editing, securing approvals
• Secured media coverage to increase awareness for both the agency and its clients by devising press releases, personalized media pitches and targeted media lists

Toronto, Canada Area

• Wrote and edited a variety of external and internal communication materials including: media releases, factsheets, media pitches, staff biographies, campaign summaries, backgrounders and intranet content
• Diligently tracked media coverage and developed evaluation reports using Meltwater
• Led the remodeling of the agency’s intranet by researching design and layout options, writing content and developing a guide for future administrators to use
• Successfully coordinated and executed the 2017 annual general meeting for 230 staff members: researched vendor options, developed budget estimates, led event status meetings, contributed content ideas, delegated.

Toronto, Canada Area

• Wrote engaging and informative play reviews
• Utilized thorough research skills to gain background knowledge on the plays, crews and actors
• Actively used social media to promote the publication, productions and reviews

• Effectively used strong interpersonal skills to collaborate with senior leaders to ensure proper store operations
• Successfully used problem solving and strategic thinking skills to resolve customer issues in a respectful manner

• Creatively wrote informative articles for the Library’s and the city of Oshawa’s newsletters
• Showcased detail oriented proofreading skills by editing promotional materials
• Devised engaging press releases that resulted in event promotion and coverage
• Created and managed the social media content calendar for Library programming and event promotion
• Executed the scheduling and creation of social media content, while tracking and recording analytics
• Researched and catalogued the Library’s media clippings from Jan. 2013 to May 2016 and displayed initiative by devising an assessment system based on Media Rating Points (MRP)

London, Canada Area

• Pitched interesting topics related to university life and created article titles and taglines with SEO in mind
• Wrote articles with a witty and personable style to engage the target audience of female undergrads
• Actively promoted articles and the Chapter through engaging social media marketing campaigns

Bachelor Of Arts (Ba), Honors Specialization In English Language And Literature

Activities and Societies: Her Campus Western Chapter, The Coterie: Western's Undergraduate English Society

Graduate Certificate, Corporate Communications & Public Relations