Stephanie E. Valentine Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Creative director for senior financial thought leaders. Internal communications, editing and creating video scripts, voiceovers. Global coordination of content and go-to-market strategy. Alignment with regional marketing objectives. Lead editor for organization's award-winning publication. Led conversion of print-only media into digital and social media-focused content. Communications director for community service group and diversity and inclusion business strategy group. Responding to crises or challenging situations quickly and professionally. Making sure all company materials have consistent and positive messaging and branding. Conducting quality control on all communications. Managing a creative and marketing staff.

Greater Atlanta Area

• Provide marketing direction for the investment management teams including white papers, blog, website, advertorial and social media to create lead generation email projects for corporate, public funds, insurance companies and union prospects• Position in-house subject matter experts with online and print media opportunities• Create institutional specific material and marketing strategy for current and prospective DC, DB, plan sponsors and consultant decision makers• Coordinate with Invesco marketers in multiple countries to create cohesive responses to events that impact the market, crafting a consistent company message• Position in-house subject matter experts with third party print opportunities, conference strategy and speaker placement to promote Invesco thought leadership• Responsible for Invesco institutional website content and promotion include social media approach

Atlanta, Ga

Created B2B C-level marketing strategy management driving over $2 billion in business development proposals. Developing strategy and writing content for messaging platform for Fortune 500 business targets.• Partnered with sales to develop win themes/client specific value proposition and engaging marketing/creative services with creative elements• Created original content and edited material produced by subject matter experts and writers; integrating these efforts into a cohesive, persuasive proposal of the highest standards• Worked with internal and external creative team/agencies for collateral execution• Developed and executed sales conference strategy and communications• Created Return on Investment measurements on media placements and conference tactics• Coordinated cross functional teams for successful project completion• Analyzed the RFP requirements and aligned business development strategy• Managed digital and print placement budget and tracked its effectiveness

Strategized with the Vice President of Channel Marketing and other stakeholders to create targeted, results-oriented marketing materials. Defined project requirements, objectives and scope, and purpose of printed and electronic communications. Managed writers and designers to brainstorm ideas; provide direction/input, ensuring the smooth functioning of the project team. Supported the training division of Wells during home office sessions for financial representatives.• Supported 18 regional wholesaler divisions with client and broker event materials.• Promoted and developed content for live webcasts/conference calls with subject-matter experts.• Coordinated web presence for the webcast series and Wells training division.• Created and published monthly electronic newsletter.

Reviewed marketing material to ensure compliance with bank standards. Supported creation and maintenance of proprietary product projects. Contributed to Business Requirement Documents for intranet, Internet, and illustration software initiatives. Completed Requests for Proposals (RFPs) and due diligence requests from potential product vendors. Supported promotional product and feature initiatives. Supervised Marketing Specialist and supported the Vice President of Marketing. Trained and supported office staff, external and internal wholesalers.• Trained internal and external wholesalers on annuity, life insurance products, and sales skills.• Responded to 25-30 RFPs annually to secure new product and feature placement.• Devised creative marketing and advertising solutions to effectively advertise products.• Created new business presentations and corresponding marketing material.• Administered the sales recognition program for the top 5% in sales production.

Compiled sales reports for external source documents (LIMRA, VARDS). Prepared comprehensive new business presentations for Divisional Vice Presidents. Supported regional field force in marketing efforts:• Updating seminars, filing marketing material bank compliance approval and creating marketing campaigns for clients.• Completed industry questionnaires concerning sales, trends, and key contacts for bank activity.• Maintained positive working relationships with compliance officers of key banking relationships.• Created customized product launch packages for product training and promotion.

Maintained competitive product files for product comparisons. Created and promoted sales material for sales force and representatives. Assisted the Vice President of Marketing with product launches and enhancements. Analyzed sales results and trends.• Created an in-depth method of analyzing sales and reporting sales activity.• Designed and produced marketing material to introduce annuity products in new market.• Responsible for Executive Summary sales reports for senior management.

Mba

B.S