- Directed daily account activity including media relations, creation of press materialsand client communication for national hospitality brands- Managed brand development through strategic media outreach in top tierprint and online outlets- Created and executed annual and short-term media and communications strategies and plans- Supported client events from conception to execution including regular programming, launch events and ongoing event scheduling

- Managed activity and served as the day-to-day contact for luxury lifestyle, entertainment, hospitality, non-profit and consumer clients- Identified and formed strategic business partnerships and consulted on sponsorship decks- Successfully implemented PR campaigns by generating company awareness in top tier broadcast, print and digital outlets- Produced in-depth editorial calendars, PR plans, press releases, media alerts and targeted media outreach lists- Led the on-boarding process for new clients and created press kits and new business campaigns- Oversaw red carpet events including planning and post-event press opportunities, as well as press engagements, launch events and social events for clients

- Managed campaigns for luxury consumer, beauty, and fashion clients- Developed targeted media lists and conducted strategic media outreach- Supervised all domestic and international sample trafficking- Generated media coverage by managing front of house and coordinating press backstage during New York Fashion Week for the SS 2014, FW 2014, SS 2015, and FW 2015 seasons- Assisted with the on-boarding process for new clients by creating press kits and new business strategies- Created press releases, pitches and media alerts- Managed social media accounts and created monthly content calendars

- Orchestrated advertising, marketing and branding campaigns- Developed marketing strategies and spearheaded the process from concept creation to execution and ad placement- Managed social media accounts for clients by creating content, interacting with consumers and coordinating monthly content calendars- Assisted with event planning and production for fashion, non-profit and social events- Wrote proposals on behalf of clients to secure new brand partnerships

- Assisted in social media strategy development- Implemented and assisted during events- Conducted marketing research