Oversee strategic communications and media relations for leading North American construction company. In less than 12 months, secured 29 executive interviews and tripled media placements through proactive press outreach and building relationships with key business and trade reporters. Increased share of voice from 7% to 12% in the same period. Press release pick up also increased 58%. Coach and mentor direct reports on media relations and content strategy.

Led media relations strategies for consumer research projects, including drafting press releases, developing key campaign messages, and managing agency relationships. Through proactive media pitching, secured placement in The New York Times, Bloomberg, Newsweek, Bankrate, CNBC and Money. As managing editor of The Currency newsletter, led team of writers through weekly email production, including content development, editorial review, legal approval and final deployment. Grew subscription list by 10,000+ within first five months of launch.Member of high-performing media relations team growing corporate media mentions 281% over the previous year.

Executed external communications plans for global real estate franchise company, including announcements of new technology products, global acquisitions, and charitable projects. Distributed press releases, managed agency relationships, and developed creative pitches to secure placement in The Wall Street Journal, Money.com, and Bankrate.Served as company spokesperson during crisis incidents and product rollouts. Collaborated with senior leadership on media opportunities for top tier publications (ex. Forbes) by developing messaging briefs, coaching on interview best practices, and managing reporter follow up.Through creative story pitching and building reporter relationships, regularly secured placement in Bankrate, Money.com, and The Wall Street Journal for RE/MAX agents. Interviewed business leaders to write articles on real estate market trends and company initiatives for the RE/MAX Newsroom. Articles averaged 1,300 page views weekly. Managed production of monthly National Housing Report video and infographics for social media.

Executed internal communications strategy for major company initiatives, including brand refresh and technology acquisitions. Delivered promotional email campaigns, informational blog content and collaborated on FAQs and executive talking points. Developed content strategy for global RE/MAX convention, resulting in 65,000 article page views and 26% open rate of daily event recap email. Managed promotional editorial calendar, coordinated on-site reporting, and oversaw daily email deployment.

Served as senior editor for internal magazine and blog, coordinating freelance writing assignments and managing editorial calendar for website content.

 Composed thought leadership articles on behalf of top executives Wrote and distributed press releases to targeted media partners Made follow up phone calls to reporters to pitch story ideas Crafted personalized public relations campaigns for financial advisors  Researched retirement statistics for use in marketing materials Managed social media content from concept to compliance approval Developed sponsored post strategy for LinkedIn and Facebook Provided creative guidance to vendors for social media graphics and drafted post copy

 Researched current retirement statistics for use in presentations, company marketing materials and financial book manuscripts Copy-edited upcoming book by company VP Analyzed competitor marketing materials and compiled findings into written reports Assisted with creation of original presentation “Women in Finance” through research and project management

 Built WordPress blog to increase awareness of organization’s small business coaching services Utilized Twitter to build community partnerships Compiled data and wrote proposals for grant applications Managed Facebook, LinkedIn and Twitter pages Screened potential clients for program eligibility Assisted with special event coordination

 Launched ecommerce site including uploading product descriptions, creating site categories and writing site copy Composed weekly blog posts on local events and store specials Established social media presence on Twitter and Blogger

 Distributed press releases and contributed feature stories to appropriate news channels to promote client contests Created and scheduled weekly Twitter content  Wrote blog posts to increase engagement with website users

 Read and evaluated magazine submissions, copy-edited final issue content Conducted research on target readership to create subscription mailing campaign Built relationships with local business to secure donations for silent auction fundraiser

 Researched contact information for outstanding debtors Updated database files for use on company wide network Received training in telephone collections