In the loud and turbulent world of business communications, getting your message noticed is not easy. That's where Falls Communications comes in. Falls makes sure that your message is heard, read, and seen. Clients get results because Falls specializes in communication heard above the roar.I led day-to-day account services for some of the agency's top B2C and B2B clients and contributed to business development efforts. Leveraging an extensive strategic marketing and branding background, I worked with clients and account teams to develop highly integrated, customer-centric strategies. Blending consumer and brand insights with campaigns that integrated traditional and digital channels and tactics, I helped cultivate holistic, meaningful, and memorable brand experiences for clients' customers, employees, media, and shareholders.

In 2009, GE Healthcare Systems was General Electric’s largest healthcare division with $12+ billion in revenue and 11 major sub-businesses, manufacturing and selling high-tech medical devices and services ranging from patient monitoring devices to MRI systems.• Oversaw the development and integration of global, cross-business marketing communications programs with multi-tactical campaigns, which focused on customer engagement and needs-based selling.• Collaborated with product teams within each sub-business in marketing plan development, positioning, branding, messaging and creative campaign development.• Contributed to double-digit growth across all regions and surpassed quarterly targets.

Developed marketing and communications strategies, go-to-market programs and creative campaigns to generate sales through greater customer intimacy and brand loyalty. • Managed traditional and digital direct marketing programs for Academic Medical Centers, Community Hospitals, Outpatient Imaging Centers, and Pediatrics. • Collaborated with cross-functional team to create, launch and implement the first cross-portfolio brand architecture in the history of the healthcare business on an accelerated schedule. This venture created a foundation for GE to brand and launch its multi-million dollar initiative, "healthymagination" in 2009. • Won multiple awards, including a 2008 Business Marketing Association Excellence Award and the GE Healthcare Marketing “Imagination Award”

At Karlsberger -- a planning, design and architectural firm based in Columbus and specializing in the healthcare, technology and educational industries – I managed strategic marketing and brand strategy for four national offices and led all firm public relations activities.• Developed strategic programs and campaigns in pursuit of global projects ranging from $5 million to $1 billion. Developed and refined market segmentation. Conducted market research on target markets and potential opportunities for diversification of services, leading to selection of prospective clients. Created and implemented new marketing campaigns while supervising cross-functional teams. Evaluated and led diversification efforts into new markets. Led strategic planning sessions for sales presentations, conference presentations and customer events. Identified and selected consultants and competitors for strategic partnerships, joint ventures and collaborative opportunities. Developed a new corporate web presence: supervised graphic design and web design teams to ensure consistent branding and positioning. Conducted analytical assessments of web traffic to identify trends, web site successes and failures and to recognize opportunities to increase the ROMI of digital marketing. Pioneered and successfully implemented video, green screen technology and digital marketing campaigns for the firm. Blended these techniques into the firm’s marketing efforts to maximize the use of technology and to leverage internal synergies with the work already done by the 3D & Visualization Department. Public Relations successes included multiple magazine covers and feature articles; winning the 2004 American Institute of Architects’ Gold Medal Firm of the Year award; winning the 2006 American Institute of Architects’ Designing for Sustainability Award; winning the 2005 and 2006 Best Places to Work recognition by Business First magazine.

While at Rii – a full-service, global civil engineering and construction management firm – I worked with executives and project teams to develop proposals, presentations and direct mail campaigns. I conducted market research on industry and targeted markets, and I managed the creation and composition of client correspondence, proposals and presentations. I also led the firm’s public relations.