A North Bay Area resident with extensive content marketing experience in businesses both local and national. I've been in social media and online marketing for more than a decade. I'm a copywriter, content strategist, and social media expert. I'm also dedicated to the oxford comma.My time with Bay Area social media and online marketing agencies led me to working with some incredible people and brands including Clover Stornetta, Mollie Stone's, Sausalito Art Festival, La Tortilla Factory, Guy Fieri, Sift Dessert Bar, Hans Fahden Winery, and more. I've managed a team of 6-8 writers and established content guidelines for effective search engine optimization marketing without losing the heart of the content. The writing must resonate with the reader or it's all for nothing. Storytelling and connection come first, always. Everything beyond that is secondary.SENIOR COPYWRITER: I've honed my flexibility through years of experience writing for verticals across the board. I've flexed my copywriting fingers to tackle the worlds of auto repair, HVAC, food & beverage, wineries, restaurants, retail, healthcare, legal, technology, and many more. My work results in increased site traffic, better lead generation, higher search engine placement, and user engagement.SEO SPECIALIST: With over five years of agency experience specifically geared toward SEO marketing, I've honed the skills necessary to conduct keyword research and seamlessly incorporate it into content. I've trained other copywriters on company standards and managed a team, providing support and copyediting.SOCIAL MEDIA MARKETER: Owned and built a social media department within an online marketing agency from the ground up. Experience managing multiple accounts simultaneously using tools such as Hootsuite and Sprout. Remained abreast of social media trends and news so I could accurately represent the best options to clients. Managed paid social campaigns on Facebook, Twitter, LinkedIn and Instagram. Experience with Adobe Creative Suite for creating social media assets. Editorial calendar planning and implementation. Efforts increased lead generation and user engagement by triple-digit percentage.DIGITAL MARKETER: Though the primary focus of my content marketing experience is copy, I'm also well-versed in all the other moving parts that make digital marketing work.GHOSTWRITER: Extensive fiction-writing chops and ability to deliver novel-length works in a speedy timeframe. My B.A. in Creative Writing and longtime publishing connections make me a highly creative copywriter and excellent storyteller.