Marketing And Communications Strategist
CurrentResponsibilities include developing and implementing marketing and communication plans to enhance the member’s experience through multiple outlets and act as the project manager of these plans and campaigns. s.Increase brand awareness and member retention through events to support business growth prioritieCoordinate marketing and communication budgets and plans for three lines of business.Manage internal and external client projects through the project management system.Work interdepartmentally to gain insight into the complete member and prospective member’s journey to enhance the overall experience.Develop new content, communication and marketing collateral to facilitate member understanding of benefits in order to help decrease medical loss ratio.Promote online tools and resources to increase the member’s ability to complete self-service actions. Develop, design and edit print and digital member materials.Manage the implementation, outreach and public relations of events.Two biometric screenings events for 5,000+ Samaritan employees and spouses at eight different locations.Five Medicare Lunch & Learn and orientation events to improve member satisfaction and retention.Four Medicaid community and member events to educate and reduce confusion.Adhere to federal and state government regulations and guidelines.