Stephanie W. Email & Phone Number

Princeton Junction, New Jersey, US

Seattle, Washington, US

• Oversee all social campaigns across TikTok, Snapchat, and Meta, including managing associates and analysts to ensure deadlines are met and tasks are being carried out properly
• Manage monthly budgets of $1.4MM+, leading short and long term cross channel strategic planning for client growth programs
• Oversee testing initiatives including A/B testing targeting, content, copy & creative among other strategies to continually improve performance and user LTV
• Work with account leadership and platform partners to identify upsell opportunities to increase client revenue

Seattle, Washington, US

• Perform high level analysis of industry trends across major social channels and make optimizations accordingly to improve ad efficiency across multiple lines of business
• Leverage mobile measurement platforms including Branch and AppsFlyer to accurately attribute conversions back to the user
• Expanded investment in social mobile app campaigns 2x Y/Y, continually lowering key KPIs and increasing LTV for subscription-based clients over 70%
• Pivoted reporting from a cost-per model to an ROI based model, measuring LTV/CAC and enabling an equal performance comparison across various LOBs
• Manage monthly budgets of $1MM+ across Facebook, Snapchat, Twitter, and TikTok
• Lead communication with clients, external stakeholders, and platform reps surrounding short and long term strategic planning as well as identifying upsell opportunities

Annapolis, MD, US

• Created ad campaigns and post relevant event information across social media platforms including LinkedIn, Facebook, and Instagram
• Connected with veterans on LinkedIn; compiled information into a database for email communication
• Contacted military bases and universities in areas surrounding hiring events to cultivate an ongoing relationship and spread event awareness
• Designed marketing collateral including digital ads, print ads, and promotional videos

San Francisco, CA, US

• T-Mobile
• Activate campaign launches on Facebook, Instagram, Twitter, and Snapchat
• Contribute to the establishment of media objectives, strategies, tactics, and KPIs
• Execute daily campaign pacing, optimization, and hygiene
• Present detailed reporting on campaign performance and suggest insights/optimizations to the client based on data from platform and Excel pivot tables
• Work cross-functionally with data, creative, and account teams/partners to achieve client goals

Philadelphia, Pennsylvania, US

• Formulated the rollout of a brand-new rewards program to increase sales during off-season
• Produced 30+ graphics using Adobe Photoshop and Illustrator for external promotions, collateral, and trade shows, eliminating the need to use an advertising agency
• Designed first company style guide promoting consistency among messaging and collateral
• Created templates for sell sheets and product guides using Adobe Illustrator that can be easily duplicated for new products in place of incurring costs of an external advertising agency

• Performed weekly trend analysis using Google Analytics and Meltwater to see which online content was driving the most consumer interaction, resulting in targeted content and higher click through rates
• Represented the company at trade shows with 3,000+ attendees. Conducted product demonstrations and networked with upper management at NASA, Boeing, Lockheed Martin, and others
• Used Infusionsoft to create monthly newsletters and campaigns to send to 6,000+ contacts, informing contacts of industry updates as well as internal company updates
• Created more than 15 videos and presentations for the company website, trade shows, and conferences
• Designed and oversaw execution of a $50,000 20x20 trade booth, four times larger than the prior booth size

Philadelphia, PA, US

• Developed promotions including signage, billboards, and posters for 10+ in-house events and exhibits
• Wrote monthly blog posts for the Center website and newspaper articles for Philadelphia Weekly about upcoming events at the Center including the Liberty Medal, Town Hall meetings, and Election Day
• Devised new ways to market temporary exhibits and target new audiences using Facebook ads, Twitter posts, and by distributing branded merchandise

• Managed 1000+ clients and updated contact files with new information
• Inputted sales data into system using Microsoft Excel to ensure records were kept up to date
• Provided customer service by answering client concerns and ensuring that their needs were addressed
• Ensured that the gallery was clean and that visitors follow the rules
• Greeted visitors, answered questions and field sales inquiries
• Made sure that the gallery was clean before opening and closing and that no one was around before shutting down operations

Bachelor Of Science In Business Administration, Major: Marketing

Diploma