Stephanie Wittwer Email & Phone Number

Lausanne, Vd, Ch

Zurich, Switzerland

Driving growth and enhancing relationships through strategic, data-driven marketing technology and process improvements, I develop, manage, and implement the global customer experience strategy at Andes.

Lausanne, Vaud, Switzerland

•Defined customer relationship strategies and supervised the execution of marketing plans for 5 BUs, enabling decision-making, increasing engagement, and optimising performance•Shaped the CRM strategy and oversaw strategic projects to enhance customer relationship operations, focusing on tools and technologies with data initiatives for marketing, sales, customer service and finance •Led the change management of 30 digital experts into three highly specialized and coordinated teams, adapting roles and responsibilities, reorienting team objectives, coaching and developing team members into impactful contributors and influencers•Supported the regional marketing teams in strategy definition, project coordination, SOPs, training and troubleshooting

Lausanne Area, Switzerland

•Led 5-year marketing acquisition strategy to achieve company hyper growth targets with C-suite, senior regional management, and cross-functional teams•Implemented campaign strategy and defined KPIs for all acquisition email marketing to reach a consistent brand marketing communication and effectively communicate performance •Implemented audience focused and customer lifecycle marketing strategy•Built and trained a team of 6 digital experts fostering collaboration with BUs and enabling, acquisition planning, content tracking, journey building, A/B testing and reporting and analysis

Rossens Fr, Canton De Fribourg, Switzerland

•Strengthened Salesforce CRM applications to support EMEA Customer Service teams, Sales, Marketing and Management •Co-led the development of the new European Customer Service centre by implementing a stronger organization of the service in Ireland and Switzerland•Trained multicultural teams across locations in Customer Service responsibilities, improving processes and efficiency

Rossens Fr, Canton De Fribourg, Switzerland

•Led the efficient implementation and EMEA stakeholder adoption of Salesforce CRM•Developed tools for tracking and forecasting sales trends in the form of reports and data analysis for Management and Sales•Acted as main point of contact for all EMEA agents on the field

Marin-Epagnier, Canton De Neuchâtel, Switzerland

•Implemented CPG optimal promotion and communication execution in store and in various channels in alignment with brand•Led the communication and promotion strategy for reopening a modernized mall •Responsible for project management, budget, procurement, tracking and implementation

Villars-Sur-Glane, Switzerland

•Implemented and oversaw the procurement process to meet marketing and office needs ensuring timely and cost-effective acquisition while maintaining quality standards•Created marketing materials for EMEA B2B conferences increasing customer interest•Organized internal events for 40 employees and visiting senior leadership•Updated and reorganization of the Intranet

Master Of Business Administration (M.B.A.), European Business

Master Courses, Finance And International Marketing

Activities and Societies: Pi Sigma Epsilon Selected courses

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

Graduation in 2013

International Baccalaureat, General Studies

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