Stephanie Wixson Email & Phone Number

Grand Rapids, Michigan, United States

Grand Rapids, Michigan, United States

▪Created in-house marketing materials including product brochures, case studies, monthly internal and external newsletters, email campaigns, social strategy calendars, stakeholder presentations, press releases, branded document templates, and campaign performance reports▪Planned and managed yearly trade show exhibitions including but not limited to budgeting, booth design, branded promotional materials, and travel arrangements▪Updated and redesigned website marketing copy and UI through Wordpress, optimizing user experience while driving SEO initiatives

Mackinac Island, Michigan

▪Managed (7) organic resort social media accounts; Created, planned, and scheduled original content tailored to each audience and platform to increase brand awareness▪Curated and designed email marketing content by market (Internal: Employees, External: Transient Guests, Corporate groups, Associations, SMERF, Wedding)▪Maintained the resort's positive online reputation by reading, responding, and interacting with all guest reviews, comments, and tags (including those for 3 restaurants and 1 spa) across several platforms▪Coordinated on-site media requests i.e. Radio, TV, and Social Influencer requests complete with curated itineraries by event▪Supported and maintained organization-wide rebrand standards - including the implementation of multiple brand style guides along with updated web content and design

Mackinac Island, Michigan

▪ Took photos for special events, media requests, and marketing efforts▪ Analyzed website & review performance metrics to identify areas for optimization▪ Collaborated with PR & Marketing manager to write and design Facebook ads & emailmarketing copy i.e. package offers, fall promotions, association newsletters▪ Monitored competitor standing in researching market trends and paid search tactics

Kalamazoo, Mi

▪ Developed “traditional” & “social media” PR campaign tactics to increase college students’ awareness of the OSL’s Fall “Social Justice Lecture Series” & Keynote Speaker ▪ Wrote preliminary “research report” and final “evaluation report” to orient the client to future quantifiable evaluation metrics based on 1 campaign goal and 2 objectives ▪ Tactics included: 1 press release, 1 fact sheet, 1 media advisory, 1 brochure, 1 feature story (1,000 words), 2 radio PSA’s (30 & 60 sec.), 2 client speeches & presentations, 1 Twitter Campaign (6 week, 28 posts), 5 Instagram posts, and 5 blog posts.

Kalamazoo, Michigan Area

▪ Familiarized 18 team members through researching, synthesizing, and defining civic action plans, mixed-use incubators, and collective impact networks▪ Composed 6 segments of approx. 50 words each within Western Michigan University’s Civic Action Plan, “Shared Gold: A Plan for Engagement, Responsibility & Prosperity”▪ Ensured consistency throughout document by copyediting final drafts of project, Final Document available at: http://bit.ly/2CQ3227

Bachelor Of Arts - Ba, Public Relations & English: Rhetoric And Writing Studies

Activities and Societies: Sigma Tau Delta - International English Honor Society. Lambda Pi Eta - Communications Honor Society.

Associate Of Arts - Aa

Activities and Societies: Phi Theta Kappa Honor Society, Student Senate, Student Ambassador. 2014 EJHS Presidential Scholar.