Led a team to roll out the foundational building blocks of ITVs ambitious new Data Strategy; selecting and implementing ITVs first ever CDP, across all the ITV Group's business data use cases (multiple departments incl. Marketing, Commercial, Product Management etc.)

Led and supported ITV's addressable advertising growth through data and targeting initiatives.Own and managed a robust set of data products and the roadmap, to maximise the value of addressable advertising inventory and demonstrate value to advertisers.Championed best in class data practises and strategic collaboration with external partners.Collaborated with Marketing, Product, Commercial teams to unify goals across the business and work with technology to build a business-led data proposition.

(Digital) Trustee at 'We Are Family Adoption' which is a support community, to connect adoptive parents and enable them to thrive.Member of the Programmes & Strategy Committee, to support the vision to reach more families, and supercharge the digital transformation of WAF's services online.

Created and implemented the FT Group's Data Targeting Strategy, to create new opportunities, optimise performance and processes and to overall maximise the use of data across all of FT's digital publications. Managed and coached a team of data management specialists. Commercial Advertising; responsible for delivering effective Targeting and Effectiveness solutions across all platforms. Led and implemented the transition away from 3rd party cookies to alter business practice and open opportunities for innovation.Digital Marketing; initiated joint ways of working with FT Group Branding, B2B and B2C Subscriptions and Customer Acquisition & Retention teams, to realise the full potential of data and targeting

Responsible for the FT's Audience and Contextual data commercial strategy across FT.com and FT Group. Contributing to the FT's gold standard and thought-leadership position in the sector. Data Management Platform (DMP) and NLP Contextual tagging system owner.Commercial data representative (for internal & external media industry groups) during the evolvement of the GDPR legislation. Led the Commercial GDPR Training rollout and change management of business mindset and practises.Data Governance; Building trust through audit and certification. Led the accreditation of Brand Safety targeting measures & Anti-fraud certification (early adoption within the industry).

Supporting the adoption of digital Insight and data measurement, across the Commercial Sales global teams.Led and implemented a new contextual tagging system which used NLP technology to semantically categorise articles, prior to and during the company's website migration. Managed the rollout, adoption and business wide value creation.

Fusepump is a business dedicated to maximising eCommerce revenues through multichannel marketing, creative solutions and product data feed management.

The Charity provides support and advice to current, former, and retired civil servants.Assisting in the day to day operations of volunteer recruitment and events.

Establishing a close rapport and maintaining Alumni relationships, whilst increasing awareness of the Annual Fund to encourage financial contribution.