When it comes to marketing, I help my Yalla team get it done! From Traditional and Digital Marketing to Event Management and Modern Public Relations - we do it all and we do it in house. No third party at Yalla! Both my partner Katie Bishop and myself have Public Relations degrees. We believe this is what makes Yalla PR special. Social media and digital marketing continue to lead the way in brands telling their stories. We pride ourselves on using our PR backgrounds in the digital world to do just that for our clients. We have taken note of some marketing industry shifts, and have planned our company accordingly. Using social and digital marketing allows us to be more data driven than ever before. We get to prove to our clients that our efforts work, and this is where our company saying comes from: The Proof is in the Pudding!

Plan and execute large-scale events, most recently including: Uptown Dragon Boat Races and Uptown's Beer & Wine Festival. Provide public relations strategy and counsel, including media relations, strategic messaging, long-term outlook and more. Build and maintain community relations through social media, word-of-mouth marketing, sponsorship solicitation, traditional publicity and marketing.

Provides public relations, marketing, social media strategy and event planning services for a variety of clients ranging from the hospitality and tourism industry, to commercial and residential real estate, wholesale beverage distribution and more. Recent projects include:Event PlanningUptown Dragon Boat Races, 2013Uptown Beer and Wine Festival, 2012The Loft's 20th Anniversary, 2012The Market's Seafood Festival, 2010-12The Loft's Backyard Brewfest, 2011The Uptown Loft TourSafe Kids Baby Expo 2012Services Include:Social Media StrategySocial Media Content CreationStrategic Content Planning, SchedulingExpanded Social Reach via Various Social PlatformsSearch Engine Optimization Social and Digital AdvertisingTraditional Ad BuysTraditional Public Relations Services - story ideas, press release generation, pitching, placementLarge-Scale Event Planning and ManagementWebsite Content Development

Provide ongoing PR, marketing and social media strategy and support for Mark Jones Restaurants, including The Black Cow, Mark's City Grill, Aspen's Mountain Grill, Hunter's Pub, Ready Steak Go and Phillyosophy. Provide long-term strategy on counsel on investments, assist in overseeing daily operations, pursue opportunities for business growth and development, and more.

The Mayfield Group is a boutique public relations firm specializing in luxury lifestyle industry, with particular emphasis on luxury travel, tourism, dining, beauty, fitness, fashion and design. As a full-service public and media relations agency, The Mayfield Group has a reputation for excellent personal service, combined with a strong history of producing targeted results. The staff has more than 15 years of combined public relations, marketing and event planning experience.Highlights include placements in the most important media markets, with a strong emphasis on building relationships with industry influencers, along with strategic and consistent media outreach.

Garnered publicity exposure for hospitality and tourism accounts through aggressive media relations and communications efforts. Created and pitched storylines in broadcast, national newspapers, consumer magazines, business magazines, travel specific and trade publications through high-impact relationships. Prepared monthly publicity reports for supervisor and clients by generating, tracking and analyzing media activity. Secured television, radio and cooperative promotions at a minimum ROI of 15:1, exceeding annual goals by 30%. Developed and maintain key accounts such as Nickelodeon Family Suites, The Shores Resort & Spa, Magic Johnson Travel Group, Sea Pines Resort, Loews Miami Beach Resort, Bertram Yachts, Curacao Resort and Emerald Casino and The Ellis Hotel. Planned and executed media familiarization tours, press conferences and special events aimed at selling client concepts. Increased sales through promotion of client's image utilizing various tactics such as generating news releases, negotiating and securing internet exposure and targeting key markets. Utilized extensive research techniques in order to analyze situation, compile reports, and develop marketing strategies against the competition. Conducted multiple media appointments in London and New York selling client storylines resulting in print and broadcast publicity. Coordinated photo and broadcast shoots for promotional use in b-roll, brochures, website content and support in promotions. Provided crisis management to monitor media coverage and local perception. Supervised multiple interns, delegating supportive elements while teaching and instructing managerial PR tasks.