Stephanie Wu Email and Phone Number
https://stephwu.com/I am a Research leader with 14 years of industry experience, driving high impact research in fast-paced environments and bringing design thinking into strategic decisions. I have in depth expertise with building out research teams, coaching individuals, and working closely with XFN leaders to solve complex problems.I help organizations make more informed decisions with user insights. I do everything from conducting research studies to advising organizations on how to start up an insights practice. With my academic background in English and years of writing research reports, I also specialize in improving writing skills and developing more impactful narratives. Research skills: Contextual inquiry, diary studies, usability testing, RITE, interviews, eye tracking, focus groups, journey mapping, participatory design, card sorting, design sprints, international research, JTBD, personas
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Founder, Research ConsultantFresh Tracks Insights Jan 2024 - PresentI'm the founder of Fresh Tracks Insights, a consultancy aimed at helping organizations collect better insights to inform decision making and drive their product strategy. I work with companies in the following ways: ➤ ADVISING & MENTORING: Act as an advisor to leadership, identifying research opportunities and improving insights gathering practices. I'll also mentor researchers, acting as a part-time manager.➤ FACILITATING & TRAINING: Hands on work to improve existing insight-gathering practices, including running workshops, streamlining operations and tools, and implementing best practices➤ LEADING RESEARCH: Conducting qualitative research for high priority initiatives➤ NARRATIVE DEVELOPMENT & WRITING: Developing narratives with existing insights and mentoring individuals on how to write impactfullyhttps://stephwu.com/
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Yoga TeacherSelf-Employed Jan 2023 - PresentPublic classes at Mind.Body.Hum and Drift Yoga. Contact me for private sessions.My certifications include:- 200-hr YTT in Baptise Power Yoga- 50-hr Rocket Ashtanga- 32-hr Yin- 50-hr Functional Anatomy
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Senior Director, Head Of Ux Research2U Apr 2023 - Jan 2024Arlington, Virginia, UsFirst research leadership hire. I built up the research practice at EdX.org, integrating research into product development, scaling operations and infrastructure, and training junior researchers. -
Personal Goal PursuitCareer Break Mar 2022 - Mar 2023Took a sabbatical to complete my 200 hour Yoga Teacher Certification, pursue some personal projects, and travel and spend time with friends and family. I worked at Bala Yoga as a teacher and also ran the VNO natural wine shop
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Head Of Ux Research | Facebook WatchMeta Jun 2019 - Mar 2022Menlo Park, Ca, UsI built and led a multi-disciplinary team of qual and quant researchers for Facebook Watch. I scaled research to support discovery and player experiences, growth and international teams, and emerging interfaces. In addition to driving research strategy, I also helped lead product strategy, bringing Watch to where it is today: 1.25 billion visits a month and more than 50% of time spent on FB App. -
Senior Ux Researcher | Facebook Watch And TvFacebook Jun 2017 - Jun 2019Lead UX Research on Facebook app's flagship video product, Watch. I drove insights across mobile and TV and helped take Watch from an experimental stage to a global video platform. -
Ux Researcher | Local DiscoveryFacebook Jul 2015 - Jun 2017Lead UX research on Local Discovery products, aimed at helping people connect with local businesses on Facebook. Specifically focused on driving end-to-end research on a new Recommendations product.
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User Experience Researcher | AdsGoogle Jan 2013 - Jul 2015Mountain View, Ca, UsAt Google, my research on three products areas: Gmail, DoubleClick For Advertisers, and Android Ads. On Gmail I conducted formative research on communication patterns and evaluated major design changes to the Gmail interface. On DoubleClick, I primarily drove research on the planning and inventory discovery process of agencies and advertisers. On Android Ads team I led research on improving the consumer experience of mobile in-app ads. -
Ux Research OperationsGoogle Jul 2010 - Dec 2012Mountain View, Ca, UsManaged internal logistics and infrastructure for UX research across the company. In this role I maintained state of the art research labs, coordinated participant recruiting, and scaled processes to meet a rapidly growing team.
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Usability AnalystGsi Commerce Jun 2009 - Jul 2010UsI conducted research on users' online shopping experience, using a combination of eye-tracking and behavioral analysis. I generated actionable insights to improve usability of client websites.Past projects:PetSmart, Nascar, Timberland, Ralph Lauren, Eastern Mountain Sports, GNC, ACE Hardware, Toys 'R Us, Speedo, Sports Authority
Stephanie Wu Education Details
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Haverford CollegeEast Asian Studies -
Ku LeuvenEnglish
Frequently Asked Questions about Stephanie Wu
What company does Stephanie Wu work for?
Stephanie Wu works for Fresh Tracks Insights
What is Stephanie Wu's role at the current company?
Stephanie Wu's current role is Research Insights and Product Discovery | Yoga Instructor.
What schools did Stephanie Wu attend?
Stephanie Wu attended Haverford College, Ku Leuven.
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