Stephanie Wycoff Email and Phone Number
Stephanie Wycoff work email
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Stephanie Wycoff personal email
WHO I AMI am a puzzle solver and a change agent at my core, and I wake up every day with a purpose to impact the world around me for the better. I strive to inspire others and lead by example, though I’ve learned to accept that I’m human, and leadership is a journey not a destination. I believe in vulnerability as a leadership superpower and leverage this to build the interpersonal relationships that create a workplace founded in trust and psychological safety. Follow me on Instagram @the_vulnerable_leader to learn more.WHAT I DOMy professional career in the wine industry spans nearly two decades. I have led sales, marketing, and operations for luxury wineries, achieving revenue acceleration through customer experience and brand refinement, product portfolio recalibration, and demand generation. I have garnered investments in multi-million-dollar capital projects and led their development. I have partnered with winemakers in production planning and vineyard sourcing in alignment with long-term strategic plans that I’ve thoughtfully developed to be both ambitious and realistic. I have built top-talent teams who consistently outperform industry benchmarks and who genuinely enjoy the challenge of it all. I love inspiring teammates to level-up and transforming the workplace through culture enhancement. I’m proud to have left every company, team, and P&L tremendously better than I found them and positioned with operational stability and a path for continued growth. AT HOMEMy most life-changing and important role is that of Mama, a title bestowed upon me in 2019. There is no greater honor, privilege, and responsibility! Motherhood has undoubtedly made me better in my career, and vice versa, though juggling the demands of both roles is not easy and requires work-life integration. Some days I'm thriving, some days I'm surviving, but I find energy and fulfillment in riding the rollercoaster. When I can carve out 24 hours of downtime, you will find me traveling with my husband to the Mendocino coast and enjoying some of my favorite Pinot Noir and sparkling wines along the way. 🍷🥂
Gary Farrell Vineyards & Winery
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General ManagerGary Farrell Vineyards & Winery Dec 2022 - PresentHealdsburg, Ca, UsGenerally accountable for all things as implied in the job title. Iconic winery in the Russian River Valley. Top-notch team. Delightful, elegant wines. The best office view in Sonoma County.
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Director, Club & OperationsCrimson Wine Group Oct 2022 - Nov 2022Following interim Managing Director role, retained central wine club and guest services oversight to drive DTC growth and provide enhanced operational capabilities across the portfolio. Retained estate leadership of Archery Summit Winery.
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Managing Director, Dtc Sales & OperationsCrimson Wine Group May 2022 - Sep 2022Interim executive position held during VP DTC’s maternity leave and reporting to CEO. Responsible for full portfolio oversight and performance of central wine club, guest services, and e-commerce departments while retaining estate leadership of Archery Summit Winery.
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Regional Estate DirectorCrimson Wine Group Oct 2020 - Apr 2022Led Seghesio Family Vineyards in Healdsburg, CA (on-site) and Archery Summit Winery in Dayton, OR (remote) reporting to the VP DTC & Revenue Marketing. Responsible for day-to-day operations of multiple estates. As a strategic senior people leader in the organization, responsible for building a successful winery-based DTC team and fostering highly collaborative cross-functional partnerships with centralized DTC revenue teams, winemaking, brand marketing, and executive leadership.
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Estate Director, Seghesio Family VineyardsCrimson Wine Group Jan 2017 - Sep 2020Responsible for oversight of Seghesio Family Vineyards in Healdsburg, CA, reporting to the VP DTC. Generally managed “front of house” including DTC, office administration, and facilities departments in co-leadership with Winemaker who managed “back of house” including winemaking and farming.
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Director, Consumer Sales & MarketingGary Farrell Vineyards & Winery Jul 2012 - Jan 2017Healdsburg, Ca, UsDeveloped and executed DTC strategy, programming, and communications for tasting room, wine club, e-commerce, and telesales channels, growing total DTC wine sales and club membership 45%+. Led $2.25M tasting room remodel and transformed winery from an average open-to-the-public tasting room to a high-performing by-appointment winery destination. Elevated brand prestige through new hospitality experiences and successfully premiumized portfolio and guest experiences. Project manager for website redesign, CRM/POS systems upgrades, and video and photography development. Delivered written reports and oral presentations to General Manager, Director of Finance, and private investors. Collaborated with cross-functional managers including Winemaker to define strategic goals and ensure supply and demand aligned over a rolling 5-year plan.
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Direct-To-Consumer ManagerWine Creek, Llc | Quivira Vineyards, La Follette Wines, Torbreck Vintners Apr 2010 - Jul 2012Developed and executed DTC sales and marketing strategy for three brands that achieved annual net revenue and membership growth goals of +10-20%. Led a wine club restructure for Quivira which doubled conversion to 6% and improved retention to 75%, bringing performance in line with industry benchmarks. Developed and implemented a corporate/private events program and executed 30+ profitable public events annually to achieve goals for visitation and customer loyalty. Led website and wine club transition from Tandem Wines to new La Follette Wines brand and retained 95% of club members. Assisted in planning and development of the La Follette tasting room in Sebastopol, CA. Launched U.S. e-commerce platform for Torbreck (AUS).
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Consumer Sales & Marketing ManagerAnaba Wines Jun 2007 - Apr 2010Sonoma, California, UsHired as a part-time hospitality associate out of college and rose to management within six months. Directed DTC business including hospitality, wine club, and e-commerce. Launched Anaba Wines and close-out of Castle Vineyards during The Great Recession, when wine e-commerce and DTC shipping were in their infancy and highly restricted. Led the functional design and renovation of a historical home into the Anaba tasting room. Successfully retained and transitioned 100% of Castle wine club members to the new Anaba club through personal outreach and grew membership 30% in the first year.
Stephanie Wycoff Skills
Stephanie Wycoff Education Details
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Sonoma State UniversityWine Business -
Sonoma State UniversityMarketing & Small Business Management
Frequently Asked Questions about Stephanie Wycoff
What company does Stephanie Wycoff work for?
Stephanie Wycoff works for Gary Farrell Vineyards & Winery
What is Stephanie Wycoff's role at the current company?
Stephanie Wycoff's current role is Vulnerable leadership is my superpower | Self-discovery at the intersection of career and motherhood | Fueled by Pinot Noir.
What is Stephanie Wycoff's email address?
Stephanie Wycoff's email address is st****@****oup.com
What schools did Stephanie Wycoff attend?
Stephanie Wycoff attended Sonoma State University, Sonoma State University.
What skills is Stephanie Wycoff known for?
Stephanie Wycoff has skills like Wine, Direct Marketing, Marketing Strategy, Event Management, E Commerce, Leadership, Sales, Hospitality, Strategy, Management, Strategic Planning, Social Media.
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