Stephanie Liu Email & Phone Number

United States

Atlanta, GA, US

Salesloft is the only AI-powered revenue workflow platform that brings certainty to every revenue action and customer interaction. Close more deals, forecast more accurately, and accelerate success throughout your revenue organization. Thousands of the world’s top sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue.

Palo Alto, California, US

Raleigh, North Carolina, US

Raleigh, North Carolina, US

San Francisco, CA, US

• Prioritized top product use cases by analyzing prospect and user interview and sizing total addressable market (TAM)
• Delivered roll-out of new product use cases (describing business problem, benefits, and product features) across website and sales/marketing collateral in collaboration with Design, Product, and Sales
• Developed value proposition and messaging by key audience segments
• Developed sales collateral, including sales pitch decks, one-pagers, and competitor battlecards; led sales training on new markets and buyer personas, competitive landscape, and product features
• Managed content calendar and authored blog posts; built customer asset repository of quotes and case studies with Customer Success
• Crafted outbound campaign and test and learn initiatives

Worldwide, OO

• Selected projects:
• "Program Execution and Operations" for a variety of digital customer-facing products (i.e., apps, tools) for a top telecom company driving increased customer experience scores, reduced churn rates and fewer inbound.
• "Strategic Planning and Roadmapping Lab" for the post-merger integration of two global hospitality brands culminating in a prioritized set of projects that achieve projected cost synergies of over $13M in year one.
• “Data & Analytics Marketing Strategy” for the Fuels Marketing division of a $200B global energy company driving marketing-led growth by leveraging selected data and analytics use cases and developing an end-to-end.
• “Healthcare Go-to-Market Strategy and Execution” for a $2B SaaS B2B global technology company improving win rates and increased customer awareness and perception by rebranding the healthcare industry vertical, rewiring.
• “Digital Marketing Strategy” for a Fortune 50 global automotive manufacturer driving marketing effectiveness and efficacy by leveraging new sources of digital data and insights throughout the customer journey.

Worldwide, OO

Washington, US

• Created marketing and public-private partnership business plan to increase local Georgian enrollment for a newly funded US higher education STEM program in the country of Georgia.
• Managed multiple stakeholders within the US and Georgian governments, private donors, and sponsors at the degree-granting educational entity.

Worldwide, OO

• Built a comprehensive and dynamic P&L forecast model for a direct competitor of a $1B drug facing loss-of-exclusivity (LOE) that provided the client with an informed perspective on the competitor’s potential strategic.
• Incorporated new learnings acquired from expert and client interviews into P&L model to test and validate hypotheses of the competitor’s future actions and tactics.

New York, NY, US

• Led a four-person team to implement a call center agent-performance tracking system that reduced annual staffing costs by $600K while maintaining the same quality of service.
• Created actionable reports (Customer and Driver Problems, Driver On Time Reports) that resulted in a 10% decline in customer complaints and identified areas of improvement for the company’s drivers.
• Improved five-person data team productivity by 20% through the integration of report automation software.
• Drove firm-wide adoption of business intelligence software, accelerating prompt resolution of service failures.

New York, NY, US

• Managed day-to-day analysis and trends of key performance indicators across several site-based online marketing programs, improving conversion rates by over 10% and eliminating site failures.
• Increased the company’s booking rate by 50% and expanded the population of eligible audiences by 20% through data-driven customer segmentation analyses and predictive modeling techniques.
• Presented weekly insights and recommendations to senior management and clients, identifying and diagnosing data gaps and performance drops while also providing suggestions for overall site optimization.
• Collaborated with the operations and client solutions teams to devise analytically sound, personalized test plans and modeling methods for delivery of measureable and high-impact results.

• Advised a shift in advertising spend from television to online media for a consumer packaged goods client, lifting overall marketing ROI by over 30%.
• Leveraged market-specific advertising analytics to persuade a convenience store client to reallocate 75% of its advertising funds to higher-return markets.
• Trained incoming analysts on statistical modeling techniques and marketing acumen.

• Developed an internal management system to monitor the progress of each staff member by tracking weekly revenues, successful U.S. exports, and customer satisfaction scores.
• Assisted Commercial Officers in gathering and interpreting U.S. export data to Taiwan to evaluate and encourage cross-national trade relations.
• Drafted extensive market research reports on Taiwan’s publishing and retail industries for prospective U.S. exporters.

Chicago, Illinois, US

• Evaluated surveys to ensure all criteria were met and technical problems were addressed for maximum user-friendliness for respondents.
• Compiled and organized survey respondent feedback to determine respondent satisfaction with survey design and thus survey performance and effectiveness.
• Worked closely with the Director of Survey Methodology and Research Scientists to organize tasks for future projects regarding improvements in the online survey taking experience.

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Financial Economics

Bachelor’S Degree, Economics

High School