Business development and consulting. - Lead, accompany SMEs and startups to increase their worldwide footprint from the elaboration of their business, marketing, branding, story telling & sales strategy to the implementation of their annual offline and online activity plan with their customers and end users.Collaborate with a solid and reliable network of professionals to achieve those goals.- Business evaluator and consultant for the "Smart Money" grants export fund of the Israel Foreign Trade Administration : green light on accumulated 40 Mio Euro budget allocation to companies up to 50 Mio Euros Turnover, audit of 400 companies, advising and mentoring 160 companies.- Grant consultant on EU Horizon Europe programs (EIC and clusters calls), former EU EIC Instrument - Evaluator on behalf of the EU Commission for the former EIC Instrument Horizon 2020 program- Consultant of ISERD (Israel Horizon Europe National Contact Point)- Interim manager/ manager de transitionMy customers come from the * Private sector :Cosmetics, healthcare, medical device, medical cannabis, active ingredients, agrotech, foodtech, consumer goods, non-woven, disposable hygienic products and industrial goods.* Public sector :Foreign Trade Administration (Israeli Ministry of Economy), European Union (EIC/ Horizon Europe), Israel Export Institute, Maof (SMB's governmental agency).Covered areas : Middle East, USA & Canada, France, UK and Germany.

Reagenics (Research Ltd.) is a plant molecular harvesting startup specializing in the production of molecular compounds grown in bioreactors. Reagenics' innovative technology platform, rooted in cell tissue culturing aims to become a market leader for a range of cosmetics, pharmaceutical and medical products in the cannabis, psychedelics ,Traditional Chinese Medicine and functional proteins fields.

Top 3 global wet wipes converter, non-woven and disposable hygienic product manufacturer listed on the Tel Aviv stock exchange (~$ 500 Mio, 2000 employees). Turnover 70 Mio EuroLead and managed the Contract Manufacturing (CM) business of Albaad in Europe, US and the Middle East : 7 sites. Grew sales from 5 to 70 Mio Euro with top 20 global consumer goods and consumer healthcare companies : l'Oreal, Kimberly Clark, Clorox, Essity (SCA), PnG, Bayer, Church & Dwight.Increase share of CM business from 5 % to 28% of the company's total turnover through joint-development projects, innovations and new marketing concepts as well as winning high value bids (> 10 Mio $) bringing long-term manufacturing contracts to the company which translated in the addition of eight new production lines.Managed 10 people globally.

Start-up.* Business Development: presentations to top 20 global cosmetics companies.* Leading the R&D team towards the development of products meeting consumer needs.

Turnover: $ 15 millions (perfumes, skincare, makeup, toiletries)• Business & marketing plan to examine with Castro HQ potential brand extension, growth and relaunch of its cosmetics line (makeup, perfumes, toiletry and skincare products). • Business development incl. examination of business potential and negotiation to introduce makeup chain "Madina Milano" in Israel as well as new cosmetics products.• Management and marketing of the existing line: sales target, promotions, P&L review

Responsible for the branding activities of the company in Israel.Project value: 100,000- 200,000 $• Brand analysis.• Development of brand strategy and identity: IP telecom equipment (ECI- Veraz), Eden-Danone mineral water, Shimano, Consors financial portal.• Preparations and presentations C-level executives

Marketing Management of Natural Sea Beauty, an international Israeli manufactured l’Oréal skincare brand, to local and international markets. Turnover: $ 6 millions: split: 60% export, 40% local. (30 SKUs)+ 15% (value), + 20% (volume) 99 vs. 98. +24% (value) +50% (volume) 1-6/00 vs. 1-6/99• Marketing strategy: definition of strategic direction of the line.• New products development: work with l’Oréal laboratories in Chevilly La Rue, France.• Cost analysis• Marketing and management assistance to Export Manager and to L'Oréal subsidiaries.• Advertising, promotion and PR programs development and implementation.• Budget preparation & forecast sales plans (1 & 3 years), financial reports follow-up (P&L).• Work with plant on suppliers’ choice, production planning, stocks flow and quality control.

Results: Fa deo market share from 7% to 11% 98 vs. 97. Toothpaste category from 1.8 % MS to 5.1% MS after relaunch. Management of 44 SKUs• Business & marketing relaunch strategy of the Oral Care division (GO II program).• New products development (6 toothpastes references with coherent marketing concept to replace 11 old references): new formulations, new packaging.• Cost cut program definition and implementation for the Oral Care division.• Communication / promotion programs development & implementation • Adaptation & development of Fa international brand concept on the local market: choice of SKUs to introduce, analysis of growing segments, understanding consumers' need.

Key international accounts

Key international accounts