Stephan Lukac's Location
United States, United States
Stephan Lukac's Contact Details
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About Stephan Lukac
Paid Media Strategist | Digital Marketer | Agile Technology
Stephan Lukac Work Experience Details
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FounderXdoUnited States -
Marketing DirectorIndochino Mar 2021 - PresentVancouver, British Columbia, CaLead the Marketing, Creative and PR teams by creating and capturing demand for suits and other Made to Measure apparel -
Senior Marketing ManagerBest Buy Canada Oct 2017 - Mar 2021Vancouver, British Columbia, Ca- As the leader of the Digital Marketing team was responsible for the largest Marketing budget at Best Buy Canada, focusing on driving high-quality traffic to website and 100+ Stores - Lead a team of four managers and eight specialists, focusing on Paid Digital Marketing tactics supporting over 20 different categories and services within the Best Buy family that encompass more than 120,000 different SKU’s and B2B acquisition- Drove the best results recorded in the organization, in 2020, focusing on significant optimization relative to investment. With a 27% increase in spend year over year my team drove 80% more impressions resulting in a 130% growth in visits to site, compared to the previous year- Spearheaded and launched Digital Education programs at Best Buy, securing government grants and legal approval to fund training by Red Academy and UBC to help increase Digital Fluency and Storytelling with Data. This focus on Digital Marketing education is the foundation of the Digital transformation that lead at Best Buy- Enabling the move towards an Agile marketing team through tools (lead the onboarding of JIRA and Confluence within my team), processes (developed new operating processes for Digital team to drive collaboration efficiencies by 20%) and people (serve as the coach to remove barriers of my team) that developed new ways of working at Best Buy - Recognized by senior management as a leader of one of the highest performing teams in the organization, having driven almost ⅓ of our attributable online revenue through the Digital Channels -
Manager - Digital Iq & Optimization EffectivenessTd Apr 2017 - Sep 2017Toronto, Ontario, CaDrive the fluency and cross functional enablement of Digital Marketing in the organizationEnvision, practice and iterate new ways of working in the Marketing ecosystem -
Manager - Performance MarketingTd Nov 2015 - Apr 2017Toronto, Ontario, CaExecute campaign optimizations in real-time channels (Social, SEM, On and Offsite Display Advertising) where post-click conversion metrics are the objective, ensuring to maximize ROI through a personalized customer experience.Lead Performance marketing for the Chequing and Savings products
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Advertising ManagerTd Apr 2013 - Nov 2015Toronto, Ontario, CaI work with a talented team of creative and media experts to translate the business needs of our organization into an omnichannel approach to communicate with our customers.
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Project Manager - Interactive MarketingTd Mar 2009 - Apr 2013Toronto, Ontario, CaAcquire new customers for TD Insurance using SEM, On-line Display and Email Marketing
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Mba StudentMcgill University Jul 2006 - Jun 2010Montreal, Qc, CaVP of Marketing club - Managed two speaker events drawing in students and business executives to discuss new innovations in Digital Marketing.Curriculum redesign - Served as student representative of the committee that redesigned the MBA curriculum -
Digital Consultant - Website And CrmMcgill University Oct 2006 - Jun 2008Montreal, Qc, CaAnalyze site and newsletter metrics; provide strategic recommendations Edit content and optimize site navigation using CMS tool
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Digital Consultant - New Business And Online StrategyTwist Image Oct 2008 - Jan 2009Developed new business pitches Coordinated ongoing Knowledge Management projects for existing clients
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Digital Consultant - Website And CrmIce.Com Feb 2008 - Sep 2008Managed the development of all customer facing content (images, videos and text) on both sitesEmployed analytics tools (Omniture and Google Analytics) to develop strategies for site optimizationManaged the development and deployment of eight weekly emails, assuring optimal deliverability with ESP
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Digital Consultant - Online StrategyPfizer Canada May 2007 - Jan 2008New York, New York, UsCoordinated fully integrated launch of re-branding of Pfizer Corporate brand with four agencies Developed internal proposals for Web and Community Investment, central in the re-branding campaign -
Account Supervisor - Mexico OfficeOgilvyone Oct 2004 - May 2006New York, Ny, UsCoordinated a multi-office staff of 8 designers and developers in developing on and off-line contentNegotiated a regional partnering of the Virtual University among five countries in Latin AmericaImplemented a CRM campaign to acquire new registrants utilizing on and offline lead generators -
ProducerArnold Worldwide Aug 2002 - Aug 2004Boston, Ma, Us -
Intern- American ExperienceWgbh 2000 - 2000Boston, Ma, Us -
Admin To Chief Legal CouncilStanford Children'S Health | Lucile Packard Children'S Hospital Stanford 2000 - 2000Palo Alto, Ca, Us
Stephan Lukac Skills
Digital Marketing
Email Marketing
Marketing
Seo
Marketing Communications
Strategy
Analytics
Digital Strategy
Market Research
Sem
Crm
Web Analytics
Social Media Marketing
Online Advertising
Project Management
Interactive Marketing
E Commerce
Entrepreneurship
Marketing Strategy
Omniture
Direct Marketing
Competitive Analysis
Brand Development
Customer Relationship Management
Customer Segmentation Strategy
Google Adwords
Web Design
Brand Management
Media Planning
Analytique
Advertising
Management
Adobe Creative Suite
Microsoft Office
Web Project Management
Web Strategy
Mobile Devices
Google Analytics
Integrated Marketing
Online Marketing
Stephan Lukac Education Details
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Mcgill UniversityIt Manag -
Tufts UniversityMedia Studies
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American School Foundation - Mexico CityGeneral
Frequently Asked Questions about Stephan Lukac
What company does Stephan Lukac work for?
Stephan Lukac works for Xdo
What is Stephan Lukac's role at the current company?
Stephan Lukac's current role is Founder.
What is Stephan Lukac's email address?
Stephan Lukac's email address is st****@****kac.com
What is Stephan Lukac's direct phone number?
Stephan Lukac's direct phone number is +160486*****
What schools did Stephan Lukac attend?
Stephan Lukac attended Mcgill University, Tufts University, American School Foundation - Mexico City.
What skills is Stephan Lukac known for?
Stephan Lukac has skills like Digital Marketing, Email Marketing, Marketing, Seo, Marketing Communications, Strategy, Analytics, Digital Strategy, Market Research, Sem, Crm, Web Analytics.
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