Stephanie Yee Email & Phone Number

San Francisco, California, US

San Francisco, California, US

San Francisco, California, US

Hinge Health is pioneering the world’s most patient-centered Digital Clinic for back & joint pain. Hinge Health’s Digital Clinic is the #1 musculoskeletal (MSK) solution for employers and health plans. MSK conditions are the #1 medical spend for US employers. Hinge Health is finally making it easier to bring expert-recommended care to millions of patients.

San Mateo, California, US

• Evolved creative expression for enterprise video security platform rethinking physical safety. Led team of contractors and managed vendor selection process, explored and developed new ways to build awareness and.
• In partnership with Growth/Product Marketing, refreshed website and landing pages for key product launches and marketing initiatives.
• Nurtured and fed channels with cohesive marketing communications across Growth/Demand Gen/Product/Sales/Channel for range of audiences and industry verticals.
• Built out photo library and produced video content for multi-platform use.
• Established cross-functional relationships with Product/Design teams (hardware & software) teams ensuring seamless delivery in fast-paced and fluid environment.

San Mateo, California, US

• Reporting to CMO, evolved the Helix brand platform for first consumer DNA marketplace,helping people discover how their DNA can have an impact on health and wellness. Built and led team of 6 from the ground up, managed.
• Led vision and assessment of creative expression for partner and first Helix owned & operated product launch (e.g., National Geographic, Mayo Clinic, & Lose It!), streamlined customer flow and increased conversion.
• Developed integrated marketing campaigns in collaboration with Brand/Product/Clinical/Marketing supporting full-funnel strategies.
• Defined brand standards, typography and kit-of-parts for consistency and quality across growth, performance marketing, retention, social, content, comms and partnerships.
• With data driven lens, led creative refresh of email program for both lifecycle and nurture campaigns which improved subsequent purchase rate by 40%.

San Mateo, CA, US

• Refreshed the brand narrative and creative expression to show how the Tile community is connected to their most important items no matter where they are. Recruited and led team of designers, writers, photo & video.
• In collaboration with Brand/Marketing and external agency launched Tile’s first national brand campaign consistently advertised across TV, OOH, paid and owned channels.
• Ensured cohesive brand expression across marketing, product and enterprise experiences.
• Led creative for regional & global marketing initiatives and commercial product launches across all digital, mobile, video, social, print, packaging, events and retail.
• Set the vision for Tile platform ingredient brand and guidelines supporting launch of strategic partnerships with Bose, Comcast, Monster, Google Home and Alexa.
• Implemented creative processes to define creative practice, priorities and workflows.

San Jose, CA, US

• Elevated and amplified Shutterfly’s mission to help customers tell their story through photography and personal expression. Cultivated family of brands through key growth and acquisition phase from brand strategy.
• Led creative strategy and campaign execution of strategic pivot towards non-photo personalized gifting solutions, representing 55% in annual revenue.
• Developed integrated mobile marketing campaign to drive new customer growth, mobile app installs and customer engagement. New customers and revenue grew by 2x.
• Led integrated marketing campaign communicated across advertising, affiliates, partner ad units and radio. Resulted in increase of brand metrics and exceeded revenue targets by 5%.
• Influenced and executed social campaign concept highlighting use cases targeting women’s lifecycle events. Results showed 6.4x return on ad spend.
• Implemented mobile first best practices to address creative expression across all marketing touch points, desktop, mobile and app, to support the mobile growth strategy.

San Jose, CA, US

• Influenced and implemented launch of new visual identity, brand expression and guidelines, increased brand awareness, new customer growth and partnership opportunities.
• Strategically guided launch and expansion of Home Decor category, introduced series of personalized products via campaign development, visual design and communication strategies, increased brand awareness and.
• Built out system and resources for internal photo library sourced entirely from customers' photos.
• Peformed audit and streamlined creative practice and processes for direct mail touch points delivered on time/within budget exceeding efficiencies YOY.

San Jose, CA, US

San Jose, CA, US

Palo Alto, California, US

Focused on brand identity and design systems to create resonance between client’s brand, product and target audience while creating deliverables across multiple channels, including digital, print, direct mail, and environmental design. Clients included Sun Microsystems, Cisco Systems, Netapp, Ernst and Young, Robert Mondavi Winery, Mumm Cuveé Napa, Kendall.

Clients: Yan Can Bistro, Yum! Foods, Inc., Atrica, Inc., Azanda Networks, Picarro, Inc. and BlueLeaf Networks.

Clients: Pottery Barn, Four Seasons Hotel and Resorts (Las Vegas and Sydney, Australia Properties), Aria Restaurant (China World Hotel), The Fairmont Hotel (San Francisco) and Cinnabar Vineyards.

Bachelor Of Fine Arts, Visual Communication

Associate Of Arts (Aa), Technical Arts And Graphics