Head of Creative at the world’s largest live entertainment company, leading a team to create meaningful brand experiences in the most receptive medium: LIVE. Experiential has been instilled in my DNA since childhood; working in my family’s Italian restaurant taught me that every customer’s experience is a chance to make a memory and come back. That same philosophy applies to my work helping brands authentically partner with Live Nation in the live music space. I've spent my career building lifestyle brands like Adidas, Adobe, Airbnb, Citi, Espolón Tequila, Google, Pepsi, Red Bull, and Remy Martin. I believe every brand has an opportunity to create a memorable experience for fans with culture at the core of every idea.