Blue Ocean practitioner . Applying the Blue Ocean approach to new ventures and coaching entrepreneurs to apply to this to problems of Cities. Also identifying new host countries for future Awards

Being a part of leadership team at Innomantra I drive the Strategic and Functional Innovation practice and co-developed the framework - Innovation 3x with a responsibility of delivering consulting engagements and developing the leadership team. I have designed, delivered workshops and facilitated strategic interventions globally with large multinational clients such as Danone, Axa, Tata, Valeo and L'Oreal and responsible for nurturing client relationshipsHaving 20+ years of experience in designing and developing Value Innovation / Blue Ocean globally, and held various academic roles including Affiliated Professor (Practice of Management) at INSEAD - Abu Dhabi, Academic Programme Director at CEDEP - France and Visiting Professor at Russian School of Business - Skolkovo. As an active member of the Blue Ocean Strategy Network, George co-founded Strategy Regeneration group, that uses the Blue Ocean methodology to run in-company workshops for identifying new potential market spaces. I was fortunate to work with Chan Kim and Renee Mauborgne, authors of The Blue Ocean Strategy, in the development and delivery of those programmes and Seminars for Executive Development in the globally to Clients like Abbott, AXA, Aviva, Danone, Pfizer, Starwood among others. He had also adapted the methodology to meet the challenges at the Base of the Pyramid and Sustainability, collaborating with the Center for Social Innovation at INSEAD.Prior to his academic career, he was in research and consulting that focused on innovation in management and strategy. He worked in various sectors such as healthcare, pharmaceuticals, electronics, software and Infrastructure domains.Having graduated with a MBA from INSEAD, he is fluent in English, French, German, Hindi and other Indian regional languages.

Anchoring Value Innovation in the core Brand Values.

Blue Ocean Strategy

Blue Ocean Strategy program for the students and the NGOs they were to work with.

Co Founder

Created and delivered executive education to senior executives of a number of international companies. Managed the General Management program