Stephan Steiner Email & Phone Number

California, United States

Walldorf, Bw, De

Promoted to lead the Marketing Technology & Transformation group, transforming Global Marketing’s go-to-market capabilities and positioning SAP as a digital marketing innovation leader. Directed MarTech portfolio investments, budgets, and vendor collaborations while guiding Business, IT, DevOps, and vendor delivery teams. Established global measurement standards, pioneered AI-driven strategies, and standardized agile methodologies to enhance customer engagement, foster innovation, future-proof marketing, and deliver scalable growth and operational efficiency. Spearheaded enterprise-wide digital transformation by aligning people, processes, and technology, championing a digital-first approach to achieve exceptional outcomes.ACHIEVEMENT HIGHLIGHTS: 💰 $2B+ Revenue Growth/Year: Achieved through omni-channel expansion and digital transformation.💰 15% Marketing Funnel Efficiency Boost: Delivered via CRM automation and SDR engagement optimization.💰 $4M+ Cost Savings: Realized through AI-powered workflows and reduced content duplication.💰 Enhanced CX: Improved Tele/Sales engagements with augmented data, hyper-targeting, personalization, and optimized paid media ROI.💰 Operational Efficiency: Collaboratively constructed a global demand center, improving marketing efficiency and accelerating time to market.👍 Change Management: Led comprehensive change management for 4,000+ end-users to support global process and system transformations, ensure seamless adoption, and foster an innovation and digital-first mindset.🎯 AI Foundation: Delivered centralized and standardized online and offline data foundation to build AI agents and enable innovative AI-automation across the MarTech landscape.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#DigitalTransformationLeadership | #MarTechStrategy | #PortfolioManagement | #AIInnovation | #CustomerExperienceOptimization | #ChangeManagement | #AgileMethodologies | #StakeholderManagement | #CloudComputing |

Walldorf, Bw, De

Appointed to lead a critical yet stalled initiative to implement EU GDPR regulations, safeguarding SAP Marketing’s demand generation capabilities and mitigating potential non-compliance fines.ACHIEVEMENT HIGHLIGHTS:💰 Safeguarded $1M+ per incident in potential GDPR fines through secure data handling, system integration, and privacy-first processes.💰 Protected 35% of SAP Marketing’s demand generation and revenue streams, ensuring business continuity.💰 Enhanced customer trust with a 1.5% NPS increase for SAP brand customer experience (CX).💰 Streamlined program governance, achieving decisions 3x faster and improving resource utilization by 5%.👍 Partnered with IT on solution architecture and prioritized deliverables, directing global Business, IT, DevOps, and vendor teams using agile methodologies.👍 Embedded privacy-by-design principles across global operations, aligning regulatory compliance with strategic objectives and fostering accountability.🎯 Led cross-functional collaboration, leveraging a consultative approach to build relationships and deliver the initiative on time.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#AgileLeadership | #CrossFunctionalCollaboration | #StakeholderManagement | #ProgramGovernance | #RegulatoryCompliance | #DataPrivacy

Walldorf, Bw, De

Selected to transform SAP’s marketing infrastructure from an on-premises solution to a cloud-based marketing automation platform, driving sales growth, enhancing marketing capabilities, optimizing operations, and reducing infrastructure costs. Directed resource allocation, budgeting, and risk management while guiding Business and vendor teams to ensure successful program delivery. Fostered collaboration across Business, IT, and DevOps teams to align solution development with strategic objectives. Championed change management initiatives to ensure seamless adoption and maximize business value.ACHIEVEMENT HIGHLIGHTS:💰 Achieved $2M+ in cost savings by transitioning to cloud infrastructure and reducing maintenance costs.💰 Increased operational efficiency by over 10% through global campaign management automation.💰 Exceeded lead management KPIs by 20% with streamlined workflows and improved system integration.👍 Delivered advanced data analytics for real-time targeting and enhanced decision-making capabilities.🎯 Centralized data and integrations, enabling scalable operational globalization and consistent customer engagement.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#CloudTransformation | #MarketingAutomation | #DataDrivenMarketing | #ChangeManagement | #OperationalEfficiency | #StakeholderManagement | #ProgramManagement

Walldorf, Bw, De

Appointed to strategically shift marketing technology investments to drive cloud adoption, enhance digital marketing capabilities, and integrate acquired companies into the existing business framework. Collaborated with executive stakeholders to execute a multi-year roadmap, ensuring strategic alignment and business impact through robust business cases. Directed resource allocation, budgeting, and risk management while guiding Business and vendor teams to ensure successful program delivery. Fostered collaboration across Business, IT, and DevOps teams to align solution development with strategic objectives. Led change management initiatives to ensure seamless adoption of transformative technologies, enhancing operational efficiency, scalability, and delivering measurable improvements in marketing ROI while maximizing business outcomes.ACHIEVEMENT HIGHLIGHTS:💰 Seamlessly integrated acquisitions, including SuccessFactors, Ariba, Hybris, and Fieldglass, into SAP’s marketing operations, safeguarding revenue streams and operational excellence.💰 Streamlined operations and data management, achieving $4M+ in annual cost savings.👍 Established a $60M+ multi-year investment framework based on capability-driven priorities.🎯 Reduced OpEx spending by 12% through simplified technical architecture and optimized resource allocation.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#StrategicAlignment | #CloudAdoption | #DigitalMarketingTransformation | #MarTechIntegration | #StakeholderManagement | #ChangeManagement

Walldorf, Bw, De

Retained to lead Global Marketing Operations for BusinessObjects (BOBJ) and integrate BOBJ’s marketing operations into SAP, safeguarding revenue during the acquisition. Subsequently appointed to establish SAP’s first Marketing Process Office and spearhead CRM marketing process reengineering. Collaborated with CXO stakeholders to align on integration progress, streamline processes, and reduce technical debt. Directed Business and DevOps teams to drive accelerated growth and operational efficiencies. Established a framework for marketing success measurement, led change management initiatives, and fostered cross-functional alignment within a global, matrixed organization.ACHIEVEMENT HIGHLIGHTS:💰Protected $500M+ in BOBJ marketing revenue by negotiating data privacy terms and enhancing SAP processes to support partner-driven transactions.💰Drove $15M+ in benefits by optimizing lead-to-sales conversion through CRM process reengineering.👍Established SAP’s first marketing business process hierarchy mapped to systems, enabling strategic, data-driven decision-making.👍Managed the BOBJ MarTech portfolio, aligning integration needs with SAP while mitigating risks and defining budgets.🎯 Completed the integration of BOBJ into SAP Marketing, including systems and change management, in under 10 months (2 months ahead of plan).‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#GlobalMarketingOperations | #MeasurementFramework | #CRMProcessReengineering | #StakeholderManagement | #ChangeManagement | #StrategicAlignment | #DataDrivenDecisionMaking

Newtown Square, Pennsylvania , Us

Recruited to drive Marketing Transformation at BusinessObjects (BOBJ) by aligning digital technology investments with business goals, leading marketing and E-Commerce operations, and establishing global standards and measurement frameworks. Successfully implemented BOBJ’s first global marketing automation technology and spearheaded global adoption through effective change management. Led the marketing operations team to transform BOBJ into a global enterprise by aligning people, processes, and technology. Effectively communicated technical strategies to senior leadership and the C-suite, while collaborating with Sales counterparts to align Sales technology with marketing initiatives, driving incremental E-Commerce sales.ACHIEVEMENT HIGHLIGHTS:💰 Boosted marketing accepted leads by 30% through the implementation of global quality standards and achieved a 10% E-Commerce growth with innovative in-product upsell strategy.👍 Standardized global marketing operations processes and measurements, driving the adoption of the first-ever global marketing automation solution.👍 Established and managed the MarTech portfolio, prioritizing investments, creating business cases, aligning budgets and contracts, and leading stakeholder engagement.👍 Spearheaded global solution delivery and change management across Marketing, IT, and vendor teams, fostering a unified, results-driven culture.🎯 Partnered with the CMO and COO to deliver a standardized global marketing analytics framework for metrics and KPI measurement.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#MarketingTransformation | #DigitalTechnologyAlignment | #MarketingAutomation | #StakeholderManagement | #ChangeManagement | #GlobalStandardsAndMeasurement

San Jose, California, Us

Hired to manage Symantec’s $2.5B Global Norton Antivirus subscription renewals business, overseeing operations globally and optimizing go-to-market processes and infrastructure across Direct, Channel Partner, and E-Commerce sales. Defined business requirements and strategically aligned IT and DevOps teams with business priorities to streamline and automate processes. Partnered with Sales leadership to identify new opportunities and drive change management initiatives, ensuring high adoption rates and consistently achieving sales targets. Additionally, led the strategic "Lead-to-Cash Customer Journey" initiative to enhance customer experiences following the Veritas merger.ACHIEVEMENT HIGHLIGHTS:💰 Achieved over 80% subscription renewal rates across Direct, Channel Partner, and E-Commerce sales channels.👍 Developed and executed globally standardized processes and measurements to maximize revenue opportunities from annual subscription renewals through a multi-channel approach.👍 Collaborated with IT and DevOps to deliver technology enhancements, improving visibility and accountability for subscription renewals sales opportunities.👍 Enhanced customer experience and streamlined internal sales operations, driving increased engagement and sales across Symantec and Veritas customer bases.🎯 Partnered with the Sales COO to establish a roadmap, define technology needs, and implement effective change management to support the transformation.‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾#SubscriptionRenewalsManagement | #RevenueGrowth | #GoToMarketStrategy | #ProcessAutomation | #StakeholderManagement | #GlobalCollaboration | #CustomerExperienceEnhancement | #ChangeManagement

Postgraduate Degree, Cloud Computing

Certificate, Digital Transformation - Leverage Technology To Innovate Your Business

Certificate, Digital Transformation: Platform Strategies For Success

Bachelor Of Business Administration (Bba), Business Management

Officer - First Lieutenant / Oberleutnant Quartiermeister, Strategy, Logistics, Operations & Leadership