- Conduct comprehensive market research to assess industry trends, competitor strategies, and consumer behaviors, utilizing a variety of qualitative and quantitative research methods.- Analyze competitor performance, including market positioning, product offerings, pricing strategies, and marketing tactics, to identify strengths, weaknesses, opportunities, and threats.- Develop competitive intelligence reports and SWOT analyses to inform strategic decision-making, identify market gaps, and recommend actionable insights to enhance competitive advantage.

- Conducted qualitative and quantitative research to understand user behaviors, needs, and motivations, employing a variety of methodologies such as interviews, surveys, usability testing, and analytics analysis.- Collaborated closely with cross-functional teams including designers, product managers, and developers to integrate user insights into product design and development processes, ensuring user-centric solutions.- Planned and executed usability testing sessions, synthesized findings, and provided actionable recommendations to improve user experiences and product usability.- Analyzed data from user research activities to identify trends, patterns, and opportunities, informing strategic decision-making and iterative product improvements.- Acted as a user advocate, effectively communicating research findings and insights to stakeholders at all levels, fostering empathy and understanding for user needs and preferences.- Contributed to the development and maintenance of user personas, journey maps, and other user-centered design artifacts to guide product development efforts and align stakeholders' understanding of target users.

- Assisted in the full lifecycle recruitment process, from sourcing candidates to onboarding, for various departments and positions within the organization.- Utilized job boards, social media platforms, and professional networking sites to identify and engage with potential candidates, ensuring a diverse pool of qualified applicants.- Conducted initial screenings and interviews with candidates to assess qualifications, skills, and cultural fit, providing recommendations to hiring managers and team leads.- Coordinated interview schedules, communicated with candidates regarding logistics and updates, and ensured a positive candidate experience throughout the recruitment process.- Supported the development and optimization of recruitment strategies and processes, including job postings, candidate pipelines, and employer branding initiatives, to attract top talent.

- Developed and implemented strategic sales plans and promotional campaigns to generate leads, increase foot traffic, and boost sales volume.- Demonstrated expertise in effectively showcasing vehicle features, benefits, and options to prospective customers, resulting in increased sales and customer satisfaction.- Negotiated sales agreements and financing terms with customers, ensuring mutually beneficial outcomes and facilitating seamless transactions.