Head Of Marketing, Branding, And Communications
London, Gb
- Led group rebranding from BitPesa to AZA, positioning parent brand and 3 product brands,including new websites, press, and stakeholder management- Transformed global positioning from crypto startup to robust financial services institution- Launched and develop marketing strategy for digital foreign exchange and payment platform for frontier markets (10 countries in Africa/ME), resulting in lead generation and global awareness- Established marketing operations, including hiring team of 5, sourcing 3 agencies, determining marketing stack, managing website development, CRM integration, analytics and SEO logic- Managed and grew 3m USD P&L for Bitcoin OTC sales business in Nigeria and Ghana- Worked with MTO partners across Europe/Japan to increase volume by 25% MoM to 2.3m USD/mo- Manage go-to-market and product strategy with large global partners such as SBI RemitAZA is an established provider of currency trading solutions which accelerate global access to frontier markets through an innovative infrastructure. By leveraging cutting edge technology in our flagship products, TransferZero and BFX, AZA is able to significantly lower the cost and increase the speed of business payments to and from frontier markets. TransferZero is our B2B2C product, which provides both wholesale currency purchase and retail settlement via our robust API. BFX is our B2B over-the-counter platform for businesses with wholesale currency needs, especially those paying partners and suppliers. Our partners utilize our hybrid financial infrastructure and deep local knowledge to manage liquidity and send payments to dozens of bank networks and mobile money operators across Africa. Licensed by the UK’s FCA and the Bank of Spain, AZA is a market-maker in every major African currency. Launched in Nairobi, AZA now has offices in Lagos, London, Luxembourg, Madrid, and Dakar.