Stephan Zimmermann Email & Phone Number

Thalwil, ZH, CH

Zurich, Switzerland

Zug, Switzerland

• Responsible for the sales organization including key account management
• Responsible for the back office including pre- and post sales
• Responsible for the product management
• Responsible for the IT infrastructure and data protection
• Member of the executive board

Zürich Area, Switzerland

• Previously ARP Europe AG
• Responsible for all digital marketing activities across 6 European ARP websites (DACH, NL, BE, FR) - including SEO, SEA, display / retargeting, affiliate and email marketing
• Responsible for the implementation of a full marketing automation solution and implementation of the underlying lead management process
• Responsible for the development of the ARP websites to optimise the onsite shopping experience
• Responsible for the creation of web performance or web behavior reports and analysis
• Responsible of the central digital marketing budget

Zürich Area, Switzerland

• Led and managed all aspects of digital marketing including SEA, SEM, affiliate, display, retargeting and social advertising for the business units ricardo.ch, autoricardo.ch and ricardoshops.ch
• Managed the digital marketing budget and forecast for search, paid social and display channels
• Responsible for media planning and -buying, created and updated digital media plans, liaised with publishers/agencies and evaluated new media proposals
• Selection, briefing and management of external vendor partners and agencies
• Maintained a small established Performance Marketing Team

Dublin, Ireland

• Managed large budget campaigns on Google AdWords, YSM! and Facebook
• Implemented paid search and paid social campaign strategy in order to optimise results on specific budgets and objectives
• Managed conversion and ROI tracking systems for PPC campaigns
• Analysed and optimised key metrics such as CPMs, EPCs, CTRs, Profit margins and ROI
• Evaluated proper actions in order to increase campaign effectiveness
• Mentored new hires

Dublin, Ireland

• Advised existing clients in optimising their accounts for improved SEA results in both the German and UK market
• Sourced and converted new leads
• Retained clients through account / relationship
• Mentored new hires

Dublin, Ireland

• Created and designed new product content to release new categories to the German shopping.com website
• Updated and maintained existing product content
• Successfully designed and managed Salesforce Case Management process