Managing and/or collaborating on campaign creative development from briefing and concepting to execution and measurement across media platforms for State Farm alliance partnerships and Jake from State Farm social media strategy. Provides creative feedback and guidance to internal and external creative partners keeping the work on strategy and creatively inspired. Ensuring appropriate State Farm audiences review materials—briefs, concepts, works in progress, and final deliverables—at the right time.Always looking for and identifying opportunities for increasing efficiency and consistency within work processes.

Provided strategic guidance and communication consultation and development to three C-Suite executives.

Provided strategic communication guidance to VP—Public Affairs and Chief Diversity Officer (CDO) and Corporate Senior Vice President (SVP) on communication strategies and tactics for a variety of departmental, enterprise, agency, and external audiences.

Served as the lead to our social media working groups for campaigns including: the brand refresh, Super Bowl and NFL work, and COVID-19 responses which required partnership with Agency, Marketing, Creative Services, Legal, contracted creative and PR agencies, and PA.Taught others about best practices of social media at State Farm by serving on a project team of five contributors who created and executed the Social and Traditional media training for Officers of the Company and creating and presenting Social 101 to departments and agents. Completed qualitative (focus groups, questionnaires) and quantitative (social media data, survey responses) research/data collection and analysis/storytelling of data (visually and verbally) allowing us to find key learnings about employee perspectives, department migration and transition, social media engagement, agent social publishing and internal channel usage and ultimately influencing real-time and long-term efforts and processes.

Created, implemented, and managed integrated communication strategies and plans, including all digital and print media and advertising including the production and maintenance of ADA compliant content on the Housing website. Produced and edited correspondence to over 6,000 residents.Scanned multiple media and social media channels for issues management, crisis prevention, and crisis communication. Communicated and addressed all issues and crises. Restructured department recruitment efforts for the University of tours and participation in Admissions events including hiring, training, marketing, strategic planning, and supervision. Directed signature events by recruiting and scheduling volunteers, producing logistics including food/catering, parking, invites, and publicity. In addition to executing the event, I evaluated and assigned follow up and statistics from the results in order to translate strengths and opportunities for future events. Generated and implemented assessment tools including surveys, focus groups, and questionnaires for the department to analyze programs, events, and resident satisfaction. Including the annual benchmarking survey sent to over 6,000 students. Tracked and managed the creation and content of the Housing strategic plan, diversity plan and facility management plan.Directly supervised a Graduate Assistant, Graphic Designers, a student Intern, and a Support Specialist daily. Indirectly supervised 25 student employees and 4 full time employees.Served as the Housing liaison on division and University committees. Operated as the contact for department alumni relations and engagement including alumni events, appreciation, and annual awards. Promoted annual giving, the Campaign, and Giving Tuesday with record-setting success metrics.

As the Marketing Coordinator at Four Seasons Health Club I supervised the Communications Specialist and reported to the Marketing and Business Development Manager. I served as part of the leadership team comprised of many other managers and coordinators working at Four Seasons.My daily tasks often included writing and scheduling social media, writing/editing/publishing blogs, editing websites, filming and editing videos, and writing communication marketing plans. I was part of a team which focused strongly on culture. Four Seasons has a variety of Core Values, with the goal of providing the best place for employees and members. I believe in people over profit, and it is a priority for me to work in an organization with similar guiding principles. At Four Seasons, we created community, to bring people with fitness goals to a healthier lifestyle and to challenge and advance one another in the process.

Geile/Leon hired me as a Public Relations Specialist, within a short period of time I was promoted to Assistant Account Executive. I worked with the PR team, Account Executives and Graphic/Web Designers on accounts including The Chase Park Plaza, Geotechnology, Nidec, The Science Center and more. I focused daily on media lists and press releases, social media, SEO, blogs and event planning. Not only did I learn about serving clients, and working with a variety of teams, but I also learned about leadership. Geile/Leon is inspired by Simon Sinek, meaning at the agency and with our clients we continued to focus on WHY we do what we do, rather than WHAT we do.

Worked with clients including AT&T, Purina, Boston Market, and Patients and Physicians for Rx Access. Included monitoring, issues management and tracking, media pitching, and social content creation.

Edited and contributed articles and photos to the Uptown Normal monthly newsletter.Marketed weekly events and monthly festivals using flyers, the website, and newsletter articles.Built relationships between Uptown Partners and local business owners, managers, and employees.