Danco is a subsidiary of NCH corporation and is one of the largest plumbing repair, replacement and remodel suppliers in the home improvement industry.

Freeman+Leonard is an innovative concept in marketing services offering Clients customized and flexible service platforms in marketing and advertising. My primary responsibility is to strategically define, grow and manage the company's executive consulting practice called Game Changers (MODA/Imagine Nation.) Client Categories include: healthcare, retail, casual dining/restaurant, consumer packaged goods, technology, travel, beauty & cosmetics, and non-profit • Develop go to market plans, identify and vet talent for consulting engagements and project work, define scope/proposals, create creative briefs, project management and ensuring projects were resourced properly and executed flawlessly• Participate in all RFP responses, and new business presentations/pitches, resulting in largest RFP win year-over-year with national non-profit organization • Increased Game Changer executive talent roster by 35% and project engagement/ proposal submissions by 85%• Created Freeman+Leonard game changer 2016 communications plan which includes newsletter, survey’s, community event sponsorship, speaking opportunities and email blasts• Ideated and developed vertical specific sell in decks which resulted in a 25% increase in sales

Responsible for successfully setting and achieving brand sales objectives for National Optical Chains Accounts: LensCrafters, Target, Sears, Pearle Vision, Costco, Visionworks and NVI• Led the development of customer-specific advertising and promotional programs including LensCrafters co-marketing cosmetic lens advertising to contribute 6.9% increase in sales growth• Developed and delivered customer-specific, fact-based sales materials, presentations and sales aids.• Developed and presented insights and business analysis, annual customer planning calendars, key strategies and tactics for all assigned customers• Ensured Executive Sales Director, Acct Directors and customers had a deep understanding of category and shopper insights and leveraged through customer programs exceeding all goals for the year

Manage Nokia’s product portfolio for devices and services for Windows Phones across multiple carriers (AT&T, TMobile, Verizon, MetroPCS). Define launch strategy, messaging, merchandising, campaign inclusion and sales training for each product• Developed and executed comprehensive product launch plans including product positioning, messaging, online integration and sales training• Manage product photography, packaging, collateral and launch readiness across the total product offering.• Develop campaign activation for all carriers including brand, training and in-store merchandising.

Accountable for the brand strategy of the Wonder, Merita, Home Pride, Butternut and regional brand bread portfolio, introduction of new products and promotions. Manage cross-functional teams from concept to execution, working with outside agencies for campaign, packaging and collateral development and developing sales samples and field communication for customer and consumer selling initiatives. • Led the introduction of a new wheat bread portfolio for Wonder, Merita, Butternut and Home Pride bread lines including a more efficient and cost effective structure for Hostess improving sales 20% over prior year.• Managed development for the Hostess brands Back to School strategy including, messaging, consumer promotion, public relations, social media, promotional microsite, packaging, and displays.• Implemented plans to establish and grow Wonder bread social media presence to 75% share of voice. Managed Wonder Bread’s Facebook, Twitter and Pinterest content and advertising.• Led 2013 campaign development for Wonder including segmentation, positioning research, media plan, digital and blogger outreach.

Accountable for strategy development, planning and product launch readiness, marketing programs, advertising and communications designed to drive sales within AT&T Mobility and Retailers. Evaluated and reported on sales, profitability and market impact of promotional campaigns. • Identified marketing and volume opportunities within AT&T, retail channels and executed collaborative local market, advertising, promotions, E-commerce, CRM, DMDR campaigns and incentives growing annual sales of Nokia product in AT&T by 130% year over year.• Developed and managed multi-million dollar annual budget in support of planning and day-to-day execution of all marketing projects. • Partnered to structure a new AT&T/Nokia MDF process resulting in annual savings of over $1M per year• Successfully managed the launch and lifecycle of all products with AT&T, including product positioning, messaging, digital media content per product and entire 360-degree marketing plan. • Co-developed GoPhone end cap with Wal-Mart for holiday promotion increasing sales by 75%

Managed Nokia’s CDMA product portfolio for devices and services sold globally. Led team of six product managers responsible for device selection. Defined global launch strategy, messaging, campaign inclusion and sales training.• Developed and executed comprehensive product launch plans for over 15 handsets. Defined global strategy, announcement, product positioning, messaging, online integration and sales training for eight countries.• Responsible for web channel marketing strategy for CMDA product launches• Developed and drove messaging and content for new products at launch events interfacing with each area, product development team and corporate communications.• Led development of product launch videos for integration on Nokia and customer websites and viral videos on social media sites