Stephanie Bartlett Email & Phone Number

Texas, United States

Irving, Texas, United States

Danco is a subsidiary of NCH corporation and is one of the largest plumbing repair, replacement and remodel suppliers in the home improvement industry.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

• Freeman+Leonard is an innovative concept in marketing services offering Clients customized and flexible service platforms in marketing and advertising. My primary responsibility is to strategically define, grow and.
• Develop go to market plans, identify and vet talent for consulting engagements and project work, define scope/proposals, create creative briefs, project management and ensuring projects were resourced properly and.
• Participate in all RFP responses, and new business presentations/pitches, resulting in largest RFP win year-over-year with national non-profit organization
• Increased Game Changer executive talent roster by 35% and project engagement/ proposal submissions by 85%
• Created Freeman+Leonard game changer 2016 communications plan which includes newsletter, survey’s, community event sponsorship, speaking opportunities and email blasts
• Ideated and developed vertical specific sell in decks which resulted in a 25% increase in sales

Ft. Worth, TX

• Responsible for successfully setting and achieving brand sales objectives for National Optical Chains Accounts: LensCrafters, Target, Sears, Pearle Vision, Costco, Visionworks and NVI
• Led the development of customer-specific advertising and promotional programs including LensCrafters co-marketing cosmetic lens advertising to contribute 6.9% increase in sales growth
• Developed and delivered customer-specific, fact-based sales materials, presentations and sales aids.
• Developed and presented insights and business analysis, annual customer planning calendars, key strategies and tactics for all assigned customers
• Ensured Executive Sales Director, Acct Directors and customers had a deep understanding of category and shopper insights and leveraged through customer programs exceeding all goals for the year

Dallas/Fort Worth Area

Irving, TX

• Manage Nokia’s product portfolio for devices and services for Windows Phones across multiple carriers (AT&T, TMobile, Verizon, MetroPCS). Define launch strategy, messaging, merchandising, campaign inclusion and sales.
• Developed and executed comprehensive product launch plans including product positioning, messaging, online integration and sales training
• Manage product photography, packaging, collateral and launch readiness across the total product offering.
• Develop campaign activation for all carriers including brand, training and in-store merchandising.

Dallas, TX

• Accountable for the brand strategy of the Wonder, Merita, Home Pride, Butternut and regional brand bread portfolio, introduction of new products and promotions. Manage cross-functional teams from concept to execution.
• Led the introduction of a new wheat bread portfolio for Wonder, Merita, Butternut and Home Pride bread lines including a more efficient and cost effective structure for Hostess improving sales 20% over prior year.
• Managed development for the Hostess brands Back to School strategy including, messaging, consumer promotion, public relations, social media, promotional microsite, packaging, and displays.
• Implemented plans to establish and grow Wonder bread social media presence to 75% share of voice. Managed Wonder Bread’s Facebook, Twitter and Pinterest content and advertising.
• Led 2013 campaign development for Wonder including segmentation, positioning research, media plan, digital and blogger outreach.

• Accountable for strategy development, planning and product launch readiness, marketing programs, advertising and communications designed to drive sales within AT&T Mobility and Retailers. Evaluated and reported on.
• Identified marketing and volume opportunities within AT&T, retail channels and executed collaborative local market, advertising, promotions, E-commerce, CRM, DMDR campaigns and incentives growing annual sales of Nokia.
• Developed and managed multi-million dollar annual budget in support of planning and day-to-day execution of all marketing projects.
• Partnered to structure a new AT&T/Nokia MDF process resulting in annual savings of over $1M per year
• Successfully managed the launch and lifecycle of all products with AT&T, including product positioning, messaging, digital media content per product and entire 360-degree marketing plan.
• Co-developed GoPhone end cap with Wal-Mart for holiday promotion increasing sales by 75%

San Diego, CA

• Managed Nokia’s CDMA product portfolio for devices and services sold globally. Led team of six product managers responsible for device selection. Defined global launch strategy, messaging, campaign inclusion and sales.
• Developed and executed comprehensive product launch plans for over 15 handsets. Defined global strategy, announcement, product positioning, messaging, online integration and sales training for eight countries.
• Responsible for web channel marketing strategy for CMDA product launches
• Developed and drove messaging and content for new products at launch events interfacing with each area, product development team and corporate communications.
• Led development of product launch videos for integration on Nokia and customer websites and viral videos on social media sites