Promoted to Head of Acquisition. Responsible for the performance marketing channels and budgets: PPC, Display, Affiliates, Email across all markets.Restructured the team to ensure operational efficiency and collaboration across the team.

Promoted to Head of Commercial Partnerships, accountable for managing external 3rd party marketing partners to deliver against strategy including cost management, forecasting and planning of volume and profitability.Restructured internally to combine two teams under my leadership.Provide strategic and inspiring leadership and direction to the team creating and embedding a culture where continuous improvement is embraced.Encourage communication and collaboration across the business, team and stakeholders in order to build strong relationships and develop cross-functional working relationships.Work closely with Data teams to identify, analyse and implement improvements to the customer journey onsite and through CRM communications to increase conversion rate and customer lifetime value.

Responsible for executing annual marketing budget of €3.5m resulting in the delivery of KPIs across all markets (Conversion rates, First time depositors, Return on Advertising Spend).Prospecting and building relationships with new and existing partners, thus increasing visibility in the market, by executing activity through industry conferences, online and press coverage.Responsible for managing and developing a team – recruiting, training, coaching and developing growth plans to ensure continuous improvement.Responsible for strict adherence to advertising and UK Gambling Commission rules on compliance - created a new compliance process for the affiliate channel, presented audit to the UKGC each year with no fines given.

Part of the management team that set up and managed an online Lottery Syndicate company.Key roles included the formation and management of Customer Service, Retention, Onsite marketing, and Affiliate marketing. Managed financial aspects of the business such as budgets, forecasting and payments processing

Developed and grew the affiliate channel for MeccaBingo.com through existing and new affiliate partnerships. Actively sought, identified and managed commercial aspects of each potential affiliate. Provided weekly financial reviews of affiliate performance to management team. Reporting to the Senior Affiliate Manager, responsible for the use the third party affiliate software (NetRefer). Managed the communications, reporting and marketing via the third-party tool. Planned and executed the marketing strategy for affiliates, interfacing with the Campaign and Digital Marketing teams.Liaised with Marketing Campaign Manager to ensure timely execution of cross-channel promotional activity. Carried out regular market research and competitive analysis.

Manage the relationship between Marketing and Product teams to plan and execute marketing campaigns across CRM and Acquisition to acquire, retain and reactivate both digital and retail customers. Manage the customer handling of games launch, games push and games removal process. Analyse the success of Product related campaigns, including VIP and mobile specific campaigns. Understand the product development, high value customer strategy and the roadmap for delivery of new products across online, mobile and retail.

Promoted to Senior CRM Executive to manage digital planning and execution for all stages of the customer lifecycle for Active, Lapsed and Cross Channel players. Co-ordinated regular interface meetings between the digital and retail teams. Ownership of marketing and freebet budgets and utilised spend to hit monthly targets. Working closely with the BI data team to deliver campaign analysis and weekly/ monthly reporting to key stakeholders. Line managed and developed CRM assistant.

Managed online and offline campaigns, customer segmentation, testing and analysis. Using in-house customer segmentation to build campaigns, working with third party agencies to continually optimise. Mentored and supported two new CRM Executives for Grosvenor Casinos and EnRacha.

Various roles for charitable organisations whilst seeking next professional role.

Supported the manager and team members with coordination of email campaigns, customer segmentation, testing and analysis as well as monthly direct mail campaigns.

Supported the manager in all areas of acquisition including online search and display activity, affiliates and partnerships.

Providing good quality customer service for Bingo, Casino and Sportsbook customers.