• Managed execution of internal and change management communications for a multi-year journey to increase operational efficiencies for the BSW Medical Group. • Partnered closely with change management colleagues to drive engagement and support change adoption for key medical group initiatives including: Improve access and scheduling, simplify provider onboarding and reduce administrative burden.

• Developed communications strategy, plans and execution for Enterprise Resource Planning (ERP) implementation during first year of the project. Focused on driving consensus amongst executives and business leaders on how and when to engage and communicate to impacted audiences. • Planned and executed communications for change projects that were aligning people, processes and technologies in Human Resources, Payroll, Supply Chain and IT with the goal to “operate as a system.”

• Used storytelling to engage employees in the business transformation initiatives taking place. • Developed key messages and materials for leaders and change champions to educate and manage change through a multi-year global initiative that seeks to improve efficiencies and productivity.

Provided overall communication services for internal clients including Well-Being, Sustainability, Diversity, Equity & Inclusion, Leadership and Organizational Development.

• Wrote fresh SEO-relevant content for Institute website redesign.• Provided senior level communication support for ESCALATES, the national evaluation of the EvidenceNOW research initiative aimed at transforming primary healthcare delivery and improving heart health.• Shared actionable lessons learned and perspectives from the EvidenceNOW primary care practices and researchers through storytelling on ESCALATES.org.• Identified and established collaborative relationships with interested external stakeholders (practice networks, payers, policymakers, change facilitators, health professional associations, researchers).

Led communications efforts to deepen engagement between HealthEast and 1800 medical staff members (including employed and non-employed). Partnered with physician leaders to focus on communications planning, writing, execution, production and creation of physician communication tools. • Provided executive communications counsel to Sr. VP/Chief Medical Officer, VP/Medical Affairs, VP/Chief Medical Informatics Officer, Executive Medical Directors and Service Line Leaders.• Developed key messages and implemented successful communication plans for: Physician satisfaction survey, flu vaccinations compliance, annual mandatory education, ICD-10 payment coding changes, provider-to-provider mobile messaging pilot, recognition of physicians, and service line optimization of Maternity Care, Critical Care and Orthopedics.• Wrote internal memos, e-mails, feature articles, displays, presentations, and marketing collateral to effectively communicate with the medical staff including targeted monthly medical staff e-newsletters.• Served as editor of the physician Intranet site. Responsible for content strategy, writing and information architecture using Joomla Content Management System.• Partnered with Credentialing, Physician Recruitment and Medical Directors to onboard and orient new medical staff members, and introduce them to employees and patients.• Collaborated with graphic designers, photographers, videographers and web designers to develop visually engaging materials. • Developed communication strategies and plans to drive awareness and compliance of the campaigns to “Engage Physicians in the Patient Experience,” establish “Medical Staff Guiding Principles” and convert to e-mail as the main method of communication to all credentialed medical staff.

Utilizing strategic communication skills, responsible for the system communication of the Epic Implementation (new Electronic Health Record.) This $142 million project is the largest organizational project in company history, impacting over 7,000 stakeholders in Phase 1 rollout in four Hospitals and over 1,000 stakeholders in Phase 2 rollout to 19 Clinics and Outpatient sites.• Created, implemented and executed communication plan for the 18-month implementation project.• Partnered with Change Leader to drive positive and lasting behavior change among employees for this new technology and best practices implementation.• Worked with Training Champions to cascade critical details to staff about compliance with training requirements and policies. • Wrote communications for a technology-heavy implementation in layperson terms.• Managed two part-time freelancers to assist with executing the communications to a variety of audiences. • Served as primary media contact and communications manager during intense, 24/7, two-week Go-Live of both phases. Produced Daily Epic Update for the organization that consisted of documenting issues and successes. Updated Epic resources on Intranet. Communicated urgent messages when problems arose.• Developed marketing materials and messaging for staff and physicians to promote MyChart (patient portal) to patients. The communications resulted in exceeding the target of inpatient population using MyChart in the first two weeks of Phase 1 (inpatient) Go-Live.

Developed and implemented employee and medical staff communications campaigns related to Safety, Benefits and Compensation, Information Technology, Research and Education, Occupational Health, Infection Prevention and Well-Being.

Responsible for managing the marketing proposal process from strategy to delivery. Accurately and efficiently responded to RFPs and ensured all parts were completed for submission on time.

Wrote, edited and designed health education and marketing materials for Center for Health Promotion.

Provided public relations support on a variety of accounts including American Standard, Cargill Salt, Department 56 and Volvo Trucks.