Area Customer Development Manager
Responsible for the Post Cereal Business in California, Arizona, Nevada, Texas and Utah.Tracked, analyzed, evaluated, and developed business plans on internal initiatives and external competitive trends for accounts in the West to include: Stater Brothers, Raleys, SaveMart, Food 4 Less, Bashas, Food City, Grocer’s, Unified, Ralphs, Vons, and Albertsons.Developed trade programming at the customer region level for assigned product categories. Responsible for over $200,000,000 in Annual Revenue.Utilized technological applications to maximize effectiveness of trade promotions.