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Senior Marketing Leader with extensive and diverse experience in Business to Consumer (B2C) and Business to Business to Consumer (B2B2C) marketing and demonstrated transferable skill sets across industries (Class I & II Medical Devices / Healthcare and FMCG) and geographies (US, Asia, Europe). Led cross-functional teams in New Product Development and Acquisition initiatives and managed direct reports in business development and growth initiatives. Expertise in areas such as marketing strategy, new product development and launch as well as downstream product development and growth. Created value to businesses by growing product line profitability and market share through strategic marketing plans and effective execution. Core competencies and focus: Marketing Strategy and Business Planning; Product Life Extensions; New Product Development and Technology Acquisitions; Advertising and Promotions; Qualitative and Quantitative Market Research; Strategy Development; Product Marketing; Tactical Execution; Project Management; Sales Execution and Customer Support
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Sr. Global Marketing Manager, InnovationInsulet Corporation Jun 2020 - Oct 2023Acton, Massachusetts, Us• Bolstered the Insulet Innovation pipeline by developing the Global Business Case for Omnipod 5 integration with Freestyle Libre CGM for the US and OUS markets o Created a compelling rationale for a partnership with Abbott Diabetes Care’s Freestyle Libre CGM by showing the market opportunity and the strategic imperative which was approved by the Executive Leadership Team for investment, development and commercial agreement.o Synthesized Voice of Customer Inputs which includes UX Research, consumer insights from customized and syndicated studies that served as the basis for Customer and Product Requirements for product design and developmento Developed Value Proposition and differentiated Claims that informed Clinical Study design and Go to Market strategies for launch and commercialization in the US and International Markets• Championed Diversity, Equity and Inclusion within the company culture by establishing and leading the company’s first LGBTQ Employee Resource Group OmniPride.• Redefined the vision and purpose for the company’s next generation algorithm development in Automated Insulin Delivery Technology using foundational knowledge, competitive analysis, UX Research, Qualitative and Quantitative Concept tests that informed project charter, product concept and design. -
Senior Marketing Manager - Product Management Home TherapiesFresenius Medical Care North America 2008 - 2018Bad Homburg, Frankfurt, DeLed cross-functional teams in new product development and acquisition initiatives and managed the product life cycle of the company’s flagship portfolio in Home Dialysis (PD) with revenues at $200 Million driving market share growth from 9% to 36% in its maturity. • Launched the Liberty Cycler (Home Dialysis Device) in 2008 and grew patient base from 158 to more than 20,000 patients in product maturity leading cross functional teams in the value chain from front line Sales to back end Production and Engineering teams in ensuring strategic goals for topline sales, profitability and product quality are met.• Initiated the technology acquisition for the next generation product line and led a cross-functional due diligence team in presenting the business case for the successful $35 Million asset purchase agreement. Developed the overall 10-year business development plan for the portfolio.• Developed several software upgrades with R&D based on key market feedback, Voice of Customer (VOC) inputs and key quality metrics that have well extended the life cycle of the product beyond its normal life. -
New Business Development Marketing ManagerTyco Healthcare (Now Covidien) 2006 - 2008Fridley, Minnesota, UsIdentified business opportunities and developed launch strategies that drove the company’s profitable growth into new segments. This segment now accounts for $16 Million in gross revenue with gross margin percentage more than double the regular business.• Analyzed four different business opportunities in various stages of development and drove the launch and development of Class I and Class II wound care portfolio that accounts for gross sales estimated at $6MM and drives bottom line growth for the company.• Formulated the business plan and launch strategy for the wound care business using consumer driven market research tools that identified the product mix, established pricing strategies, packaging development and positioning in the market. -
Senior Brand ManagerGroupe Soparind Bongrain 2003 - 2006Viroflay, Ile-De-France, FrManaged the growth of the company’s flagship brand, Alouette Cheese with Retail Sales of $38 MM and A&P budget of $1.8MM.• Developed a process for New Product Innovation within the company leading a cross- functional team that launched product extensions for existing business segments.• Designed and implemented Consumer Market Research programs to develop and improve the company’s internal knowledge of the brand, the market and its consumers. Synthesized consumer insights from various quantitative and qualitative Consumer Research Studies to develop platforms for New Product Development initiatives and Quality improvement projects for the current line. -
Senior Marketing Manager, Department HeadAventis Behring 2001 - 2003UsProvided marketing direction and support to 80 plasma centers across the US by creating corporate Marketing programs that includes Media Advertising, Promotions, Market Research and Customer Service Initiatives. Promoted to head the department 6 months after joining the company (with 3 direct reports).
Stephen Flores Skills
Stephen Flores Education Details
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ImdGeneral -
ImdGeneral -
University Of The PhilippinesBusiness Administration & Accountancy
Frequently Asked Questions about Stephen Flores
What is Stephen Flores's role at the current company?
Stephen Flores's current role is Sr. Global Marketing Product Management Innovation | Medical Devices | Digital Health | Consumer Technology.
What is Stephen Flores's email address?
Stephen Flores's email address is st****@****pod.com
What is Stephen Flores's direct phone number?
Stephen Flores's direct phone number is +161026*****
What schools did Stephen Flores attend?
Stephen Flores attended Imd, Imd, University Of The Philippines.
What are some of Stephen Flores's interests?
Stephen Flores has interest in Human Rights.
What skills is Stephen Flores known for?
Stephen Flores has skills like Detergents, Business Acquisition, Positioning, Synergies, Consulting, Europe, Market, Peritoneal Dialysis, Sales, Community, Beverage, Students.
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