Stephen Becker Email & Phone Number

New York, NY, US

New York, US

New York, US

New York, US

New York, US

• Oversaw data platforms, integrations, and analytics for Comcast Residential and Xfinity Mobile. Current database rows exceed 1.5 Billion and integrate 20 sources on a daily basis
• Managed a team of seven with two managers, two senior analysts, and three analysts
• Created a measurement framework and reporting templates that are used across all ~135 digital campaigns a year
• Lead a Datorama steering committee across all analytics teams with the purpose of standardizing data streams, dashboards, and sharing best practices across the agency

Chicago, IL, US

• Revamped the digital nomenclature to incorporate key business needs and created templates for publishers and the activation team to ensure accuracy
• Oversaw the MMM data collection and transfer process which delivers approximately 2.5MM rows of data per week to the client’s modeling team
• Implemented an automated site served data collection process which took the place of manual excel validations, saving 40 hours of work every quarter
• Reprocessed and maintained a reporting database with 700MM rows of data that encompassed digital, offline and competitive data which is used by the clients and internal strategy, activation, analytics, and.
• Responsible for all digital measurement planning across field campaigns and created eight reporting templates that are updated and delivered on a biweekly basis by the analytics team
• Managed a team of three analytics associates and was responsible for training all new hires

Chicago, IL, US

• Established and enforced digital nomenclature to allow for robust insights and analytics
• Created and maintained a reporting database through Datorama that combined digital, search, offline, competitive, and sales data which was used by the strategy, activation, analytics, and reconciliation teams
• Responsible for measurement planning, KPI tracking, monthly scorecards, quarterly business reviews and Ad hoc requests
• Managed one junior associate and a team of database developers before the implementation of the self-service database solution Datorama

Chicago, IL, US

• Handled the day to day operations across five categories for the largest advertiser in America Procter & Gamble.Responsibilities included: research implementation, data collection, analyzing campaign performance, and.
• Responsible for training four new employees on the internal analytics tools, day to day responsibilities, and overall agency processes.
• Streamlined the reporting process by creating macro enabled workbooks to allow the greater team to complete structured reports in half the time.
• Created templates to check and enforce digital nomenclature to ensure placement names were consistent across the account in order to develop higher level analysis, benchmarks, and insights for the client.
• Responsible for the collection and analysis of data on a daily basis throughout the course of the 2012 Summer Olympics for 24 campaigns across seven categories.