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Stephen Becker is a SVP Director of Analytics at Spark Foundry. He possess expertise in analytics, digital marketing, digital strategy, digital media, online advertising and 9 more skills. Colleagues describe him as "Steve is undoubtedly the most popular analytics associate at MediaVest, as his services and guidance are routinely requested by the all of the biggest brands in the building. His dedication to his work knows no bounds and he continually strives to stay ahead of the curve by staying abreast of the latest trends in the analytics landscape. Most importantly, he is a tremendous pleasure to work with."
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Svp Director Of AnalyticsSpark FoundryNew York, Ny, Us
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Svp Director Of AnalyticsSpark Foundry May 2021 - PresentNew York, Us -
Vp Director Of AnalyticsSpark Foundry Dec 2019 - Apr 2021New York, Us
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Data & Analytics Director: ComcastSpark Foundry Apr 2018 - Nov 2019New York, Us
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Data & Analytics Associate Director: ComcastSpark Foundry Apr 2016 - Mar 2018New York, Us• Oversaw data platforms, integrations, and analytics for Comcast Residential and Xfinity Mobile. Current database rows exceed 1.5 Billion and integrate 20 sources on a daily basis• Managed a team of seven with two managers, two senior analysts, and three analysts• Created a measurement framework and reporting templates that are used across all ~135 digital campaigns a year• Lead a Datorama steering committee across all analytics teams with the purpose of standardizing data streams, dashboards, and sharing best practices across the agency
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Data & Analytics Manager: ComcastStarcom Mediavest Group Aug 2014 - Mar 2016Chicago, Il, Us•Revamped the digital nomenclature to incorporate key business needs and created templates for publishers and the activation team to ensure accuracy•Oversaw the MMM data collection and transfer process which delivers approximately 2.5MM rows of data per week to the client’s modeling team•Implemented an automated site served data collection process which took the place of manual excel validations, saving 40 hours of work every quarter•Reprocessed and maintained a reporting database with 700MM rows of data that encompassed digital, offline and competitive data which is used by the clients and internal strategy, activation, analytics, and reconciliation teams•Responsible for all digital measurement planning across field campaigns and created eight reporting templates that are updated and delivered on a biweekly basis by the analytics team•Managed a team of three analytics associates and was responsible for training all new hires -
Data & Analytics AssociateStarcom Mediavest Group Apr 2013 - Jul 2014Chicago, Il, Us•Established and enforced digital nomenclature to allow for robust insights and analytics•Created and maintained a reporting database through Datorama that combined digital, search, offline, competitive, and sales data which was used by the strategy, activation, analytics, and reconciliation teams•Responsible for measurement planning, KPI tracking, monthly scorecards, quarterly business reviews and Ad hoc requests•Managed one junior associate and a team of database developers before the implementation of the self-service database solution Datorama
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Analytics Junior AssociateStarcom Mediavest Group Nov 2011 - Mar 2013Chicago, Il, Us• Handled the day to day operations across five categories for the largest advertiser in America Procter & Gamble.Responsibilities included: research implementation, data collection, analyzing campaign performance, and presenting recommendations to brand teams to impact future digital activations. • Responsible for training four new employees on the internal analytics tools, day to day responsibilities, and overall agency processes.• Streamlined the reporting process by creating macro enabled workbooks to allow the greater team to complete structured reports in half the time.• Created templates to check and enforce digital nomenclature to ensure placement names were consistent across the account in order to develop higher level analysis, benchmarks, and insights for the client. • Responsible for the collection and analysis of data on a daily basis throughout the course of the 2012 Summer Olympics for 24 campaigns across seven categories.
Stephen Becker Skills
Stephen Becker Education Details
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University At AlbanyBachelor Of Science Business Administration
Frequently Asked Questions about Stephen Becker
What company does Stephen Becker work for?
Stephen Becker works for Spark Foundry
What is Stephen Becker's role at the current company?
Stephen Becker's current role is SVP Director of Analytics.
What is Stephen Becker's email address?
Stephen Becker's email address is sb****@****any.edu
What is Stephen Becker's direct phone number?
Stephen Becker's direct phone number is +121247*****
What schools did Stephen Becker attend?
Stephen Becker attended University At Albany.
What skills is Stephen Becker known for?
Stephen Becker has skills like Analytics, Digital Marketing, Digital Strategy, Digital Media, Online Advertising, Omniture, Media Planning, Marketing Research, Data Analysis, Web Analytics, Analysis, Google Analytics.
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