Marketing Coordinator
• Management of brand revitalization aided in an average of 25% sales growth in the first year through social media makeover and grand reopening events• Maintained 4 stores’ social media and websites daily with accurate updates and event details• Defined and narrowed target demographics to accurately reflect customer base and optimize budget• Saved the company $70,000 annually by solely replacing third-party outsourcing on Google Ads work and consistently achieved better stats within half a year• Minimized loss of sales during pandemic by advertising contactless shopping options, keeping loss percentage among the lowest in the franchise